Website to serve as ultimate wedding planning gateway for the modern Arab bride
Acquisition follows Mediaquest's successful enhanced connectivity through premium online website Dotmena
Dubai, UAE; May 22, 2013: In line with the increased Internet penetration in the region and the burgeoning wedding industry, leading Middle East publisher Mediaquest has acquired a 30 percent stake in the acclaimed English and Arabic wedding website, Whiteme.net.
Aimed at meeting and surpassing the needs of the modern Arab bride, Whiteme.net will mark the latest addition to Mediaquest's portfolio of websites, offering a varied combination of Eastern and Western style ideas, and suggestions to execute the perfect wedding.
Alexandre Hawari, co-CEO Mediaquest, said: "The Internet penetration in the Middle East has recorded robust growth over the past few years, with organisations focusing on niche websites that can meet the needs of every user. Whiteme.net will enable us to leverage and reach out to one of the region's burgeoning industries, connecting the growing Internet population with varied choices that allow them to seamlessly execute this memorable occasion."
Reflecting on the growing popularity of combining modern choices with traditional Arab elements, Whiteme.net provides brides-to-be planning their weddings with extensive ideas, ranging from flower arrangements and wedding decorations, to bridal dresses, hair and make-up ideas, accessories for bridesmaids and key members of the wedding party, wedding venues, and hospitality services, among others.
Mona Shibel, Founder and Editor-in-Chief, Whiteme.net, said: "With the wedding industry gaining increased momentum over the past few years as a result of the growth in population and the luxurious lifestyles that are synonymous with the Middle East, we believe that Whiteme.net perfectly complements our digital strategy to create enhanced connectivity for all niche industries. Whiteme.net does not only serve as the ultimate platform for inspiration for young and modern Arab women, but also highlights Dubai's position as the idyllic location for anyone's dream wedding."
Interested individuals can sign up for Whiteme.net's newsletter to receive the latest updates on the portfolio of services. For further details visit www.whiteme.net and for sales enquiries visit www.mediaquestcorp.com.
Mediaquest's venture of Whiteme.net follows its recent addition of the online network Dotmena, which has established itself as the network of choice for advertisers and publishers to expand their reach in the Middle East.
Dotmena currently represents more than 41 million unique visitors, 1 billion impressions and 2,000 websites across varied sectors, and was launched by Mediaquest as a premium digital network to connect luxury brands and extend reach with key audiences across the MENA region.
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About Mediaquest: partner in media, partner in digital, partner in events, partner in success
www.mediaquestcorp.com
Since 1998 Mediaquest has provided unique insights into the Arab world through its diverse range of media. It operates in Algiers, Beirut, Dubai, Jeddah, Riyadh and Paris, and publishes in three languages. With more than 20 consumer and trade titles covering business, marketing, communications, women's interests, lifestyle, entertainment and automotive, Mediaquest is one of the leading media companies in the Middle East and North Africa. Mediaquest's mission is to inform, educate and entertain audiences in the Mena region, providing a bridge between the Arab world and the West. It prides itself in providing unbiased analysis of the issues that matter most to the region.
Partner in media - Mediaquest Publishing - Business, corporate and consumer magazines. Celebrated titles include Arabies, Saneou Al Hadath, Trends, Gulf Marketing Review, Communicate, Haya, Raceweek, Kippreport.com, Autocar Middle East with F1 Racing Middle East and Policy.
Partner in digital - dotmena - dotmena is fast-becoming the premium network of choice for advertisers and publishers to expand their reach in the region. dotmena represents more than 2,000 websites in the fields of business, marketing, communications, sports, women's interest, lifestyle and entertainment, allowing us to match the right ad to the right audience at the right time. www.dotmena.com
Partner in events - Mediaquest creates, project manages and delivers successful events, including:
GMR Marketing to Women Conference: deconstructs conventional marketing wisdom to help unearth fresh insights, new attitudes and research to help marketers connect more deeply with one of the region's most influential consumer bases.
GEMAS Effie Mena Awards: the regional version of the world's premier awards for marketing excellence, the Effie. It is one of the most eagerly anticipated events on the Middle East's business calendar. www.gemaseffie.com
Insurex: A Meeting of Minds from the Middle East Insurance Industry, bringing together insurers, reinsurers, brokers, regulators, risk managers, lawyers and consultants from across the region and international markets to discuss key trends and share best practice, creating an open platform for discussion, the sharing of information and networking. www.insurex.me
SPIA: The Sports Industry Awards is a joint venture between 360 Sport and Mediaquest, designed to showcase the relationship of sporting excellence and business. The inaugural event took place in March 2013. www.spia.ae
For more information, contact:
Kelly Home / Alice Hart
ASDA'A Burson-Marsteller
(+9714) 4507 600
kelly.home@bm.com, alice.hart@bm.com
© Press Release 2013
