Dubai - 27 September 2009: Meat & Livestock Australia (MLA), the international marketing arm of Australian meat producers, has appointed Mr. Lachlan Bowtell to the post of Regional Manager Middle East & North Africa with the responsibility to maintain and increase the Australian meat and livestock industries' leading market positions across the GCC, the Levant, Egypt and the Maghreb countries.

"The region is home to some of the most lucrative MLA markets with Saudi Arabia and UAE topping many categories in terms of regional sales," said Mr. Bowtell. "Australian meat and livestock is revered across the region for its nutritional value, halal attributes, food safety protocols and unsurpassed taste, texture and quality and our job at MLA is to ensure that all our customers in the region always make an informed choice about the meat and livestock they select, for whatever purpose.  It is an absolute privilege to be able to work in a region that is experiencing such growth and the challenges this brings", added Bowtell.

Mr. Bowtell brings with him significant and diverse MLA experience since his first position at the company's predecessor commenced  in 1995, fresh from a sales and marketing role in the seafood industry and prior to that, toiling away in some of the finest restaurants and kitchens in Australian hotels as a highly sought after chef. Mr. Bowtell's previous role in MLA Australia was that of Marketing Manager where he oversaw many ground-breaking marketing and business development programs across both the retail and foodservice markets that have made significant contributions to the growth of this important agricultural sector.  After 15 years representing the Australian Beef and Sheep producers and processors at all levels in the Australian market, he now comes to the Middle East North African region to assist in further developing this vital market for the Australian industry.

Lachlan is a passionate ambassador for the Australian red meat and livestock industry and is a frequent key note speaker at many trade events in Australia and overseas on food trends and marketing.

Lachlan also has professional associations with many industry groups such as the Australian Graduate School of Management, Australian institute of Management, The Australian Culinary Federation, World Association of Cooks and has received several industry awards for his commitment to the development of individuals and training of young up and coming individuals. Mr. Bowtell is married with one child.

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About MLA:
Meat and Livestock Australia (MLA) is a producer owned, commercially focused company which is responsible for a range of activities including research and development and the development and implementation of marketing programs for Australian meat and livestock in Australia and throughout the world.

For further information, please contact:
Rachid El Hassani
Account Manager
GolinHarris International
Capricorn Tower, 7th Floor
Sheikh Zayed Road
P.O.Box 116462 Dubai, UAE
Tel: +971.4.332 3308,
Fax: +971.4.332 3306
Email: relhassani@golinharris.com

© Press Release 2009