The IT group is now known as the Midis Group

17 October 2010, Dubai, UAE: MDS Holdings has today revealed its new corporate identity, rebranding the organization as the Midis Group. The holding company, formed of 100+ companies in the Middle East, Eastern Europe & Africa, launched its new identity to demonstrate its commitment to its values as well as to the region as a whole. The announcement was made at Gitex 2010, where the Midis Group is also the exclusive sponsor of the Gitex Majlis, a networking programme for C-level Gitex attendees.

Commenting on the new identity, Peter Kwisthout, Corporate Development & Group Marketing Officer, the Midis Group said, "With this new corporate identity we are renewing our company's vision, re-emphasizing our commitment to core values and our future development. Above all we are recognizing past success and looking towards the future with great confidence. Since the inception of our company in 1967, we have grown to a US$ 1.5+ billion organization encompassing an impressive portfolio of IT/Site & Power brands, and are very pleased to take this step as a mark of our progress".

He concluded, "Gitex & the Majlis Lounge are providing us with the perfect platform for this regional launch. The Midis Group's management team, as well as senior executives from our sub-holdings, is attending the event to discuss future opportunities with decision makers across the region. The Middle East has always been a key priority for us and we look forward to investing more in the region over the coming years".

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About The Midis Group:
Launched in 1967 in Lebanon, the Midis Group oversees a portfolio of businesses focused on selling and servicing commercial office equipment, information and telecommunications system and software. Midis Group's areas of operation include computer systems, networking and communications, electronic components and peripherals, software and professional services and site and power solutions. The group currently has over 2,500 qualified employees and is present in 35+ countries across the Middle East, Eastern Europe & Africa.

For more information, please contact:
Preeti Chhatbar
Hill & Knowlton
Preeti.chhatbar@hillandknowlton.com
+971 4 33 44 930

© Press Release 2010