- A chance for four children from Kuwait to travel to Beijing and live the Olympic Experience -

Kuwait - 26 March 2008. Aiming to educate the children in Kuwait about the Olympic Games, and adhering to its commitment to promote active lifestyles, McDonald's Kuwait launched the Champion Kids Program under the auspices of Shiekha Naima Al-Ahmed Al-Jaber Al-Sabah in association with the Kuwait National Olympic Committee (NOC). The launch was announced in a press conference held at the premises of the NOC and attended by representatives from the involved parties and the local press.

The program will feature a Mini Olympics athletic event to be held on April 2nd  2008 in Kaifan Stadium, whereby it will.realize the dream of four children from Kuwait aged between 8 and 13 to win a 4 days trip to Beijing with an adult guardian and live the Olympic experience.

Commenting on the launch of the program, George Khawam, Marketing Director of McDonald's Kuwait said: "Our social responsibility and commitment towards the wellbeing of our children in Kuwait lead us to initiate unique programs that can effectively influence them and encourage them to adopt active lifestyles. The McDonald's Olympic Sports Day coincides with this vision, and possesses a strong potential to achieve the objectives through offering a lifetime opportunity that will engrave joyful memories in our children's minds and divert their thinking towards healthy practices."

The Mini Olympics event will gather children from different schools in an athletic competition featuring various Olympic sports. The National Olympic Committee will provide judges and referees who will preside over each activity to choose the winners of the Champion Kids package.

"The event is part of McDonald's official sponsorship of the Olympic Games and we would like to extend our sincere appreciation to our partners, the Kuwait National Olympic Committee, for their contribution to make the McDonald's Olympic Sports Day a success," concluded George Khawam.

-Ends-

About McDonald's
Operating since 1994, McDonald's Kuwait today has 49 restaurants geographically located to service customers all over the country. The company is committed to the wellbeing of the local society through an active social responsibility agenda, and maintains high quality products that are served in a safe and friendly atmosphere.

© 2007 McDonald's

For more information please contact:
Rosie Muhanna
rosie.muhanna@promoseven.com
+965.621.6910

© Press Release 2008