Dubai, UAE - The Holy month of Ramadan is an important time for television viewership in the Middle East, with a huge surge in TV viewership, particularly, for Arabic dramas. However, according to Meltwater, a global media intelligence firm, an analysis of social media reactions around popular MBC TV channel's Ramadan programs, show that people in Arab countries were more engaged with Arab entertainment and reality shows during Ramadan 2016.
An analysis of the comments on Twitter and Facebook between 6th of June to 8th July 2016, using Meltwater social media monitoring and analysis tools, reveal that the most talked about MBC show during this Ramadan was 'Selfie', a sketch comedy show that tackles controversial issues. 'Selfie', received 57% of mentions on social media.
'AlSadma', or the Shock, a prank show that uses shock therapy to examine human behavior in certain situations, was the second most talked about show generating 27% of social buzz.
In the third place is Egyptian prankster Ramez Galal's 'Ramez Plays with Fire' show, that features several celebrities including Steven Seagal, receiving 16% of mentions in comparison to other MBC Ramadan programs.
"Every Ramadan, there is a sharp increase in TV viewership," says Zubair Timol, Area Director for India, Middle East & Africa at Meltwater. "With the help of Meltwater tools we can analyze the sentiments, demographics, and social media conversations about shows on popular TV channels to understand their consumer reach and engagement. This gives brand and marketing managers solid information to make intelligent decisions regarding advertising and promotional campaigns for their brands."
The highest amount of conversations about the MBC shows took place on Twitter (73%) followed by Facebook at (24.09%). The shows and dramas tracked for this search were (Banat Super Man), (Al Keif), (Sad Rad), (Abo Al Banat), (Qomra), (Al Emam Al Taieb), (Horouf wa olouf), (Wa'ad), (Nos Youm), (Younes Weld Fedda), (Afrah Al Qouba), (Ma'mon wa Shorkah), (Ahmad Al Shugairi), (Harat Al Shaikh), (Al Dama'a Al Hamraa), (Bab al Hara), (Al Ostoora), (Saleem), (Al Shoryan) , (Samar Kanad) , (Ramadan Yagama'na) , (Min Al Sifr) and (Al Eman Wa Al Asr), (Selfie), (AlSadma), (Ramiz Byelab Bilnar).
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About Meltwater
Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organisations will look outside, beyond their internal reporting systems to a world of data that's constantly growing and changing. Our customers use these insights to make timely decisions based on real time analysis. More than 24,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on 6 continents, Meltwater is dedicated to personal, global service built on local expertise.
For more information, follow us @MeltwaterME, or visit www.meltwater.com
For Arabic, please visit www.meltwater.com/ae/
For more information please contact Lisa George/Mirna Zakhary, Iris Public Relations DMCC, Dubai, UAE.TEL: +971 4 434 1207. FAX: +971 4 434 1163. E-mail: lisa@irispr.net/mirna@irispr.net
© Press Release 2016
