Dubai, UAE, 07 October 2004 - Mayfair Consulting FZ LLC (Mayfair), Middle East distributor of Casewise Ltd - the market leader of enterprise architecture software, announced its alliance with Iranian company Danasoft during GITEX Dubai 2004.   Mayfair Consulting and Danasoft's partnership in Iranian government and industry projects is a significant development in the utilization of such software in the region that lags behind the US and Europe.

"Iran is currently in the process of upgrading information services and efficiencies and recognizes, as economically advanced nations have, that the starting point in this process is development of enterprise architecture. Casewise software has a proven track record of making large institutions more productive and efficient," said Mayfair Consulting's Business Development Director, Raymond Smith.

The Enterprise Architecture concept is a fusion of IT and business architecture to build infrastructure that links processes, product information and other factors of business or government with technology to model and simulate changes. The data reveals organizational and technological inefficiencies and enables institutions to manage change and improve strategy and productivity.

"Enterprise Architecture is a critical element for companies to compete globally, for entities to deregulate successfully and for governments to reform services.  Business and political leaders in the Middle East have realized the necessity of efficiency and productivity for economic growth and competition," remarked Smith.

Casewise Corporate Modeler is a market leader in the US and Europe with a large client base of governments, banks and insurance, manufacturing, and telecommunication companies.  With thirty case studies available - some documenting 30-40% improved performance and/or cost reduction - Mayfair brings best practice in organizational efficiency to the region and is the only supplier of Enterprise Architecture with a Middle East presence.  Regional clients include Kuwait Oil, Saudi Telecom, Qatar Steel, and Big Five management consulting firms. 

In addition to providing Casewise Corporate Modeler licenses, training and enabling consultancies, the company further commits to its customers annual upgrade releases included in maintenance costs.  Mayfair Director Raymond Smith is on hand at GITEX to demonstrate this tool for change management, risk analysis, and business performance.  Danasoft representatives are also present at GITEX. 

Mayfair Consulting's stand, number 12, is located within the DIC Community Zone in Concourse 2, between Exhibitions 7 and 8, at the Dubai World Trade Centre Complex (DWTC) during GITEX 2004.

-Ends- 

Editor's Note
About Casewise:
Casewise is the leading provider of Business Process Analysis and Enterprise Architecture Software, helping customers to visually document and improve their business and organizational processes. Its flagship product, Corporate Modeler, sits at the heart of successful business process management as a communication and design tool. A truly collaborative solution, Corporate Modeler enables business and IT groups to work together to design, simulate, and integrate 'end-to-end' business processes, supporting systems, resources, and data structures, to implement major business improvements.

With offices in New Jersey, London, Paris and Frankfurt - and a network of over 200 resellers - Casewise provides the right local knowledge and support to help organizations of all kinds achieve success, by design. From banking to government, over 5000 major organizations rely on Corporate Modeler to manage change, build a more efficient, strategy-focused enterprise architecture, and deliver high-value improvements within their organizations. To find out more, please visit www.casewise.com.

Mayfair Consulting Contact:                                           Press Contact:
Ray Smith                                                                   Nivine William
Business Development Director                                        Gambate! Communications
Tel: (+971 4) 391 3447                                                 Tel: (+971 4) 391 6424
Email:ray.smith@mayfair-consulting.com                           Email: nivine@gambate.biz

© Press Release 2004