Dubai, United Arab Emirates, 29th May 2012 - MAX, the leading value fashion brand in the Middle East and India has opened its twenty-fourth store in the UAE. The 19,300sq ft. store in Madina Mall, Qusais, retails its own homegrown label of women's, men's and children's fashion, as well as footwear, home decor, accessories and cosmetics. The opening of MAX in Madina Mall marks the 8th store in the emirate of Dubai.

Situated in a prime location on level 1, Madina Mall, MAX will be able to provide high-quality value fashion to the residents of Dubai and Sharjah.

"We are excited to open MAX at Madina Mall - one of the anchor stores in the mall. MAX provides a wide choice of the latest fashions and trends at affordable prices and we are certain that customers of the store will have a memorable and enjoyable shopping experience at MAX. We thank the management of Madina Mall for giving us an opportunity to partner with them and we look forward to a long and mutually beneficial partnership", said Mr. Ramanathan Hariharan, CEO, MAX.

The latest Summer 2012 collection is now available in store which offers customers a variety of ladies dresses, men's graphic t-shirts and kidswear to choose from thus offering customers  'More Fashion, More Value'.

MAX is part of Landmark Group, one of the largest retail conglomerates in the Middle East and India. It currently operates in the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Turkey, Egypt, Sudan, Yemen, Lebanon, Nigeria, Libya and India.

About MAX
Launched in the UAE in May 2004, MAX is the largest value fashion brand chain in the Middle East. MAX caters to the mid-market segment with over 190 across the Middle East and India. The brand retails its own label clothing for men, women and children along with footwear and home accessories. MAX strives to fulfill its brand promise of 'More Fashion More Value' to its customers by offering merchandise designed in-house and manufactured to stringent quality standards at amazing prices. MAX is part of the Landmark Group, one of the largest retail conglomerates in the Middle East and India.

For further information please contact:
Zoya Pasha / Senior Account Executive
MEMAC Ogilvy PR - Dubai
Tel: +971-4-3050259
Fax: +971-4-3050306
Email: zoya.pasha@ogilvy.com

© Press Release 2012