Lawrence Flanagan to Highlight the Challenges of Building Truly Global Brands and MasterCard's Brand Success Story
Dubai - Lawrence Flanagan, Chief Marketing Officer, Global Marketing, MasterCard International will highlight the challenges of building global brands when he takes part in a brand leadership panel discussion at the Leaders in Dubai summit, to be held in Dubai on November 28th - 29th.
Several business and political headline names will take part in the debate on leadership best practices at the conference. These include F.W. de Klerk, former President of South Africa and winner of the 1993 Nobel Peace Prize, Bill Clinton (via video cast), former President of the United States, Kenichi Ohmae, the former director of McKinsey Japan, who has earned global acclaim as 'Mr Strategy' and Arie de Geus, who was at the helm of Royal Dutch Shell for 40 years and has been described as "the global statesman" of business change.
Mr Flanagan will take part in an on-stage discussion with brand strategist Scott Bedbury, who was responsible for the revitalization of the Nike and Starbucks brands, immediately after Mr Bedbury has given a presentation on the afternoon of November 29th.
As MasterCard International's chief marketing officer, Mr Flanagan has primary responsibility for the worldwide strategic evolution and management of MasterCard's consumer and corporate brands. He has been the driver of MasterCard's award winning "Priceless" campaign, which has received more than 100 marketing effectiveness and creative industry awards since it was introduced in 1997 and is airing in more than 105 countries worldwide.
To accomplish his objective of building the value of the MasterCard brand for customers and shareholders, Mr Flanagan employs a strategic mix of brand advertising, interactive marketing, sponsorship properties, global communications, promotional usage programs and global marketing intelligence.
"We are excited to be a key sponsor of Leaders in Dubai. Knowledge and thought leadership are at the core of MasterCard's corporate values, which are shaping our ongoing success both globally and regionally. MasterCard has built one of the world's most recognized brands and continues to deliver innovation and leadership throughout the Middle East and beyond," said Sonny Sannon, President, MasterCard International, South Asia, Middle East and Africa region.
Using an integrated marketing approach, MasterCard leverages its consumer intelligence and marketing assets across its major global markets. MasterCard is a strategic partner with the world's leading sports and entertainment organizations, including World Cup soccer, Champions League, Copa Libertadores, Major League Baseball, individual sponsorships of 20 National Football League teams, the PGA Tour, PGA of America, National Hockey League and NBC Universal.
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About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard manages a family of well-known, widely accepted payment card brands including MasterCard, Maestro and Cirrus and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless advertising campaign is now seen in 105 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com
For more information please contact:
Jeremy Kirk
GolinHarris
Tel: 9714 332 3308
Fax: 971 50 656 7179
E-mail: jkirk@golinharris.com
Andrea Jaishankar
Promoseven Weber Shandwick
Tel: 9714 3210077
Fax: 971 50 552 6329
E-mail: andreaj@promoseven.com
© Press Release 2005
