- Promotion will give winners a 'priceless' experience at the biggest football tournament of the year -
UAE, March 21, 2004: MasterCard International announced today the launch of the MasterCard UEFA EURO 2004™ promotion, which will give MasterCard cardholders an opportunity to win trips for two to Portugal to experience the UEFA EURO 2004™ football extravaganza in-person and other prizes.
The promotion, which will run from March 15th to July 2nd 2004, is open to all MasterCard cardholders within the Middle East & North Africa (MENA) and Pakistan Region. To enter the promotion MasterCard cardholders have to SMS their purchase amount to the listed number (UAE 4992; Bahrain 4002; Kuwait (Watania) 1456 (MTC) 90456; KSA 053285963; Lebanon 1069; Oman 09367552; Qatar 2823). The newly established website www.mastercard.ae will give cardholders an opportunity to learn more about the details of the promotion.
The grand prize winners will receive two roundtrip airline tickets to Portugal, airport transfers, accommodation, match tickets, pre-and post-match hospitality as well as EURO 2004™ souvenirs. In addition, second prize tier winners will win state-of-the-art 43” projection TVs.
“The UEFA EURO 2004™ final tournament is one of the biggest international sporting events of the year and MasterCard is proud to be an official sponsor and the exclusive payment card for the event,” said Thomas Edelmann, vice president, marketing, MasterCard Middle East North Africa (MENA) Region.
“With this promotion MasterCard is able to offer our winning cardholders a chance to win a ‘priceless’ opportunity to experience this football festival with a friend or family member.
Because cardholders use their MasterCard for everyday purchases as well as large transactions, the simple mechanics of the promotion give them many opportunities to enter.”
MasterCard has a history of sponsoring world-class sporting events, in particular major football tournaments. The company’s football sponsorship extends to sport’s most prestigious events including 2006 FIFA World CupÔ in Germany, UEFA Champions League (through 2006) and CONMEBOL Copa America (2004).
The UEFA EURO 2004™ tournament takes place between June 12th and July 4th 2004 in Portugal. Sixteen of Europe’s top national teams will compete for the trophy in the biggest international sporting event ever staged in Portugal.
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About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members’ credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment card brands including MasterCardâ, Maestroâ and Cirrusâ and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Pricelessâ advertising campaign is now seen in 96 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.
Contacts:
Jenny Hamdan,
MasterCard International,
9714 391 4200
Email: jenny_hamdan@mastercard.com
Andrea Jaishankar,
Promoseven Weber Shandwick,
9714 3210077
Email: andreaj@promoseven.com
© Press Release 2004
