Dubai, United Arab Emirates, 11 June 2007: Mashreq is proud to announce the unveiling of its new website www.mashreqbank.com.  The site has been redesigned following a rigorous three-year programme to evolve and re-define the Mashreq brand. With a pristine new look that reflects the new corporate identity; the website is oriented towards ensuring a vibrant and customer friendly online experience.

Abdul Aziz Al Ghurair, CEO, Mashreq commented, "Redesigning our website is part of a new brand direction that aims at enhancing Mashreq's relationship with its customers and partners. The site introduces innovative and customer relevant applications which will contribute towards an enriching and informative online experience for existing and potential customers in a way that clearly conveys the many products and features available to them. Needless to say, this is vital to build lasting business relationships with our end users and essential to preserve and build on their trust."

A new section called "Perspectives" has been added to the website. This section takes users to a new financial education area that offers customers and non-customers perspectives on financial lifestyle needs. The articles in this section will get refreshed every fortnight and will continue to cover a range of financial topics in a fair and transparent way.

Mashreq also introduces a special feature for the first time through its website. Mashreq's Privacy Promise is a tool meant to keep customer's personal and financial information private and secure. It reflects Mashreq's transparency about how it collects, protects and internally uses customer information.

The new web site has a clean, crisp graphical interface with a visually appealing and elegant design. It further uses the Tridion Content Management System which will allow it to be faster and to be updated on an hour-by-hour basis with Mashreq news as required.

-Ends- 

About Mashreq
Mashreq is the largest private bank in the UAE and also the second oldest. Founded in 1967 as Bank of Oman, the bank has played a pioneering role in the industry, particularly in retail banking. Among its many firsts it was the first to launch such products as travellers' cheques, credit cards and ATMs.

It is invariably among the highest performing banks in the region. Last year it recorded a Net Profit of over US$470 million from a Total Operating Income of $844 million. At the end of last year its Total Assets stood at $15.2 billion

Mashreq has received numerous international awards, particularly for quality management. According to independent research it has more ISO certifications than any bank in the region by a wide margin.

As a leading financial Institution in the UAE Mashreq aims to be world class in every facet of its business, including its social responsibility to the community it serves. Towards this goal the bank pays particular attention to recruiting, training, developing and retaining UAE National employees. 

For further information, please contact: 
Saad Hakim                                                                                   
PR Manager, Mashreq                   
Tel: 04 6083707                                   
Email: SaadHa@mashreqbank.com                                                                               

Rania Helmy or Pooja Keswani 
Gulf Hill & Knowlton
Tel: 04 334 4930
Email: Rania.Helmy@hillandknowlton.com 
Pooja.Keswani@hillandknowlton.com

© Press Release 2007