Alfardan Sports Motors Company introduced the exclusive and global Maserati free service Clinic for three consecutive days in Qatar

DOHA, May 24, 2008 - Alfardan Sports Motors Company, a member of Alfardan group and the exclusive importer of the ultra-luxurious Maserati brand in Qatar, announced the arrival of Maserati's global After-Sales masters for a 3-days free service Clinic. The Clinic was open to all Maserati owners in Qatar on May 20th, 21st and 22nd for an overall first-class check-up of their cars in a record time of two hours only.

Under the close supervision of Mr. Luca Delfino, Maserati Headquarter Technical Area Manager and After-Sales expert, the Clinic showcased cutting-edge auto-service technology and offered free oil and filter change, free full inspection of the car, special rebates on spare parts and attractive discounts on extended warranty.

The temporary Clinic was located within Maserati's state-of-the-art workshop, which has recently been upgraded, in Qatar's Industrial Area and was managed by a team of highly qualified and manufactory-trained and certified professionals who bring forth the best understanding, skills and know-how of Maserati product range.

Mr. Mohamed Kandeel, General Manager of Alfardan Sports Motors Company said: "When partnering with an iconic brand the calibre of Maserati, importers must be driven by unparalleled levels of customer commitment and care; at Alfardan Sports Motors Company, we prioritize customer satisfaction and we commit our deepest efforts to align ourselves with manufacturer's standards in order to transcend customer expectations. Maserati's Clinic and our renovated after-sales workshop reiterate this commitment."

Earmarked by a gamut of superlative High Tech equipments and in-line with manufacturer's world-class standards and practices, the newly refurbished Maserati After-Sales workshop in Doha will include new engine, tools and gear box specialty rooms and a new diagnostic and overhauling facility. The workshop will also showcase an onsite supply of fast-moving spare parts allowing for the topmost time efficient and cost effective services.

Mr. Luca Delfino, Maserati Headquarter Technical Area Manager said: "Maserati has always been synonymous with unsurpassed levels of quality and a minute attention to details. Customers are the focus of our attention; it is for this reason that we bring Maserati's exclusive after-sales Clinic to Doha. With our illustrious network of dealers, Maserati has strengthened its presence in the region bringing its expertise ever closer to its client base. I was extremely happy to have met with the owners of Maserati cars in Qatar and to have had the opportunity to take them on a unique ride throughout Maserati's customer service approach of choice."

Mr. Charly Dagher, Maserati Service Manager at Alfardan Sports Motors Company added: "As flag-bearer of one of the world's most coveted brands, Maserati, we pride ourselves with the levels of customer loyalty and satisfaction we've enjoyed since inception. The after-sales Clinic and the refurbished workshop are one of a series of service - driven initiatives that we're planning to execute in 2008 in order to boost our commitment to provide our clients with nothing short of the best quality customer care in the luxury Automotive industry."

Alfardan Sports Motors Company is expanding its showcase of Maserati products with a new showroom located at Qatar's most glamorous destinations The Pearl. In 2007, Maserati witnessed international towering acclaim and profits and is poised for further growth in 2008.

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About Maserati
Maserati is today a commercial reality in 57 countries in five continents with an overall network of 281 dealerships, an impressive further growth if one compares these figures with the reality of 1998, when Maserati was present in only 17 markets, through 142 dealerships.   

Maserati - Stunning beauty of forms and shapes combined with advanced technological solutions 

All Maserati Quattroportes share with the rest of the Maserati current range the front-mid-engine Transaxle drive system with robotized shifting, in which the gearbox is positioned at the rear of the car in a single unit with the differential for an optimum weight distribution between the front and rear axle (53% and 47%) that make possible enhanced traction and acceleration for a more stable and balanced performance in all conditions.  And it is worthwhile to remember that Maserati is the only Make in the world today to offer the Transaxle solution on its entire line-up. 

All models in the Maserati range also share the Officine Alfieri Maserati customisation program, a feature in craftsmanship that allows Maserati clients to tailor-make their Maseratis to their own taste by choosing, almost to the smallest detail, specifications for their cars by the millions in terms of combinations.  According to his or her personal preference, Maserati customers will have a chance to choose the exterior paintwork, the shades of leather for the interiors, the color of the dashboard, steering wheel, stitching, roof lining, mats, different quality of woods, comfort features for front and rear seats, electric sun roof, GSM telephone, rear seat entertainment system, calliper color, heated seats, satellite navigation system - in addition to a vast catalogue of travel and leisure accessories. 

Maserati Gransport MC Victory: A Geneva world premiere and a tribute to Maserati's success in motorsports. 

Maserati's success is not only spelled out by the Maserati Quattroporte as the Maserati GranSport continues to achieve significant sales results.  Making its world debut in Geneva is the Maserati GranSport MC Victory, a limited edition model of only 180 units and a deserved tribute to Maserati's success in motor sports - the name intends to celebrate the greatest achievement of Maserati's 2005 motor sports season: the victory of the FIA GT Manufacturers' Cup - and the expression of Maserati's commitment to sportiness.

On each side, the Maserati GranSport MC Victory has a small enamelled Italian Flag, similar to the one worn in official races by the Maserati MC12 driven by professionals like Michael Bartels, Andrea Bertolini, Timo Scheider, Eric van de Poele and Karl Wendlinger.  The front splitter of the Maserati GranSport MC Victory was redesigned to guarantee more air load at high speeds with the addition of the two lateral aerodynamic profiles and a bigger protrusion. The sporty look is clearly expressed by the extensive utilisation of blue carbon fibre for the front and rear bumpers and for the interiors, where the typical elegance and color matching of all Maseratis is stressed by a selection of leathers and Alcantara trim on the upper dashboard, the door panels, in the central part of the racing carbon seats to emphasize the sporty look and on the steering wheel for grip. 

The blue carbon fibre matches the Blue Victory body, a new color inspired by the blue livery of the Maserati MC12 at the world preview of the car, at the 2004 edition of the Geneva Auto Show.  The Maserati GranSport MC Victory boasts the most powerful version of the Maserati 4.2 litre V8 engine, a power unit that punches out 400 HP and a maximum torque of 452 nm for a top speed of 290 km/h at 7,550 rpm.  Each Maserati GranSport MC Victory is made unique by a 1-to-180 individually numbered badge with celebration logo.   

Maserati Gransport Spyder - One of the fastest open cars on the planet 

The Maserati GranSport Spyder maintains every ounce of the aggressiveness and temperament of the Maserati GranSport Coupe, stressed by a 10 mm. lowered set up, a very pronounced front lower spoiler and side bars elegantly integrated into the body - all resulting in improved aerodynamic performance.   

Nineteen-inch alloy wheels of the same design as those used in the Maserati Trofeo Championship series coupled to specially produced tires add to the very athletic look of the car.  The 400 HP V8 4.2 litre engine makes the Maserati GranSport Spyder, at 285 km/h, one of the fastest open-air cars on the planet.  Thanks to new specific software, the GranSport Spyder offers even faster gear changing, on average 35% faster than its predecessor. 

The design and materials of the interior are a mix of leather, high-tech fabric and the most use of Carbon fibre in the  class.  The upper part of  the dashboard is   trimmed in  leather, while   the central  area, framed by  the piping, is trimmed in BrighTex®, the same high tech fabric of the racing MC12.  

First introduced in Frankfurt, the Maserati GranSport Spyder will go on sales across Europe in March 2006. 

All information and images on the complete Maserati line-up are available on the Maserati media website at  www.media.maserati.com and www.maserati.com

Media Contacts:
Alfardan Sports Motors Company
Mohamed Kandeel
General Manager
+974 447 7566
mkandeel@alfardan.com.qa

Asdaa Public Relations
Hala Kassab
Account Manager
T: +974 4351 113
h.kassab@asdaa.com

© Press Release 2008