M&S continues to expand presence in Egypt with its third store

Cairo, Egypt, 19 June 2012: Marks & Spencer (M&S) today opened its brand new store at Alexandria City Centre shopping mall in Egypt. The new store has created 30 jobs in the area.

Located on the ground floor, the new 2,800 square meter store is located at Alexandria's popular retail destination - providing a convenient shopping experience for customers across the city with over 150 shops with wide selection of the best international and local brands, more than 3,200 parking spaces and excellent transport links.

Ahmed Dessouky, Senior Area Manager at M&S Egypt joined Store Manager, Yasser El Sherbeeni to officially open the new M&S store with a traditional ribbon cutting ceremony. Customers were then invited to join in the opening day celebrations, which included 1,000 giveaways for the first 1,000 customers who purchased products worth 250 EGP or more.

The new store is in line with Marks & Spencer's international strategy to build a strong presence in Egypt. M&S now has three stores across the country, run under an existing franchise agreement with Al-Futtaim.

Speaking at the launch of the store, Zainab Al Mahry - Regional Marketing Manager for Marks & Spencer Al Futtaim, said: "We're delighted to have opened first store in Alexandria today and to continue to build our presence in Egypt. The store offers everything you need to start the new season in style across womenswear, lingerie, menswear and kidswear. We've had a great response from customers on our first day and we're looking forward to welcoming more customers from across Alexandria to the store."

Stylish Fashions

The store offers this season's latest collections and M&S' exclusive innovations across womenswear, menswear and kidswear- as well as accessories, footwear, sleepwear, lingerie and beauty. Examples of M&S' popular clothing brands at the store include:

  • per una - Alive with romance and drama,  the clothes are feminine, vibrant and passionate.

  • Indigo Collection - Soft, pretty and coordinated casualwear, the collection is perfect for women who need easy style for a busy life. 

  • M&S Woman and M&S Man - Stylish, dependable but still inspiring, the range brings you the great value clothes you love.

  • North Coast - takes a relaxed approach to life with a casual, authentic and laid back style.

  • Blue Harbour - the clean, masculine range offers men considered style, where casual can still be smart.

  • Collezione - Inspired by all things Italian, the range expresses confidence and attention to detail in every suave, stylish piece.

About Marks & Spencer Al-Futtaim
Marks & Spencer has traded in Egypt since December 2010. In addition to the new store at Alexandria City Centre, M&S has two stores in Cairo located in Citystars Shopping Mall and the Dandy Mega Mall.

Marks & Spencer Al-Futtaim, a member of the Al-Futtaim Group of companies, now has 18 stores located in Egypt, United Arab Emirates, Kuwait, Oman, Bahrain and Qatar.  For more information please visit www.marksandspencerme.com  

About Marks & Spencer
Marks & Spencer is one of the UK's leading retailers. M&S sells high quality, great value clothing and home products as well as outstanding quality food. Around 21 million customers visit its stores each week and has 78,000 employees across the UK and 43 territories globally.

Marks & Spencer was founded over 127 years ago and currently has over 700 UK stores and over 380 international stores across Europe, the Middle East and Asia.

For more information please visit http://corporate.marksandspencer.com   

For more information or high resolution images, please contact:
Engy Emad
Media Relations Manager
Trans - Arabian Creative Communications (TRACCS)
28 Wadi El Nile Street / Floor 1, Suite 2 / Mohandiseen, Cairo, Egypt
Tel: +20.23.304.6860 / +20.23.304.6870
Fax: +20.23.303.1219
Mobile: 010 0900 2207
Email: engy.emad@traccs.net

© Press Release 2012