Successful collaboration continues between rising tennis star and stylish sports range
Dubai, UAE, February 17, 2007 - Newcomer Maria Kirilenko continues to be the exclusive face of the adidas by Stella McCartney tennis range for 2007. Unveiling pieces of the collection at the Dubai Country Club on Thursday, February 15, the young Russian tennis player teams up with adidas for a second year, and will sport highlight tennis apparel and footwear at all main tournaments, including the upcoming Dubai Tennis Championships 2007.
Having sported pieces of the range for the first time at last year's Dubai Tennis Championships, Maria will this season wear the lightweight tennis shoe Yashila that is built on a Feather sole unit and comes with an asymmetrical lacing system. Apparel key styles include the tennis vest and the new graceful tennis dress showcasing higher waisted proportions. Going down a much more elegant direction with refined collar executions and pleating details, strong influences also come from men's tailoring without compromising on femininity and the sport performance angle.
"For me the new adidas by Stella McCartney tennis range represents what women's tennis should be all about: true performance and elegance. I love the design, colours and the functionality of the products. All the apparel is breathable and comfortable to play in and the Yashila provides me with the cushioning, support and comfort I need on court. I just love the new range and can't wait for the new season to start," says Maria Kirilenko.
Colours of the highlighted tennis outfits are picking up on the spring/summer 07 colour palette that redefines once more traditional sports colours through the introduction of the muted delicate seed pearl and white alongside green tones that reflect the general retro inspiration of the range.
"We are thrilled to introduce our newest adidas by Stella McCartney venture to the Middle East," said Eduard Massier, Business Development and Marketing Director, adidas Emerging Markets. "Following two highly successful years in the region, the new line promises to be another hit, catering exclusively to those who seek performance fused with style."
The spring/summer 07 collection will be available from the end of February at select adidas retail outlets across the Middle East.
-Ends-
The adidas by Stella McCartney range is part of the adidas Sport Performance division. adidas has built its leadership in tennis with only one focused mission, and that is to provide every athlete with the best possible equipment and gear. Top athletes such as Justine Henin-Hardenne, Marat Safin, Martina Hingis, Anna-Lena Groenefeld and Guillermo Coria as well as adidas ambassadors such as Andre Agassi, Steffi Graf, Stan Smith and Ilie Nastase wear state-of-the-art adidas tennis products.
For further news and information, please visit the adidas press website at www.press.adidas.com, or contact:
Ellen Peacock
Regional Communication Manager
Tel: +971-4-227 3033
Fax: +971-4-222 6675
Email: ellen.peacock@adidas.ae
Anoushka Misra
ASDA'A Public Relations
Tel: +971-4-3344550
Fax: +971-4-3344556
Email: a.misra@asdaa.com
© Press Release 2007
