When it comes to grooming, men are becoming just as discerning as women, Switzerland's top clinic says

Dubai, UAE, 8 July, 2004: While spa treatments and beauty products were until only a few years ago considered to be the exclusive domain of women, men are now increasingly discovering the pleasures and benefits of serious grooming.

Evidence indicates the 'stronger sex' is taking over spas and salons and male beauty products are mushrooming. The situation is no different in the Middle East, where men are traditionally known for their attention to personal appearance.  

One of Switzerland's top medical establishments, Clinique La Prairie in Montreux, has for years attracted a healthy flow of Arab travellers. Although cellular Rrevitalisation therapy, a treatment which is said to boost energy levels and strengthen the immune system, is the clinic's signature treatment successfully practiced since 1931, an increasing number of visitors are now attracted by the clinic's expertise in plastic surgery, beauty treatments and dentistry.

The clinic had virtually no male beauty treatment customers three years ago. However, at present around one third of the clinic's patients are men, indicating an increase of 30 per cent over a period of three years. An increasing number of customers come from the Middle East.

Surprisingly, some of the treatments most popular with women are also becoming men's favourites. Most preferred by men at the clinic is a treatment called Corpotrim, which was originally developed by NASA scientists and used on astronauts in need of physiotherapy. Corpotrim is designed to tone and firm up muscles through a series of electric impulses and is most often applied to sagging arms, thighs, buttocks and stomach.

Simonin, a treatment which involves mild electric stimulation of facial skin is the second-most preferred beauty treatment for men visiting Clinique la Prairie and is designed to treat facial sagging and wrinkles, improve skin tone and hydrate the skin.

Cellulite and body contouring are no longer concerns for women only. Clinique la Prairie's male visitors are increasingly favouring Cellu M6 - a series of massages designed to help reduce cellulite and reshape the body by stimulating body lymph circulation and the elimination of toxins.

Hydro-massages, facials and face massages, manicures and feet massages are also increasingly popular with men at the clinic.

Situated in Clarens, one of Montreux's most elegant suburbs, the clinic has for 70 years been at the forefront of medical research to slow down the ageing process. Revitalisation, the clinic's signature treatment, involves the injection of a cell extract, known as CLP Extract, and claims to have a boosting effect on a patient's immune system, thus helping combat and alleviate illnesses related to old age.

The Revitalisation treatment starts at CHF 18,300 ($13,352*) per person for six nights, full board, in a standard room ; CHF 22,500 ($16,415*) in a junior suite and CHF 24,900 ($18,167*) in a suite. The cost includes a medical check-up, dental check-up, the Revitalization treatment (CLP Extract injections), resident physician's fee, nursing care and dietetic advise, aquagym and stretching classes, access to the fitness room, swimming pool, steam bath and sauna. For maximum effect, Clinique La Prairie specialists recommend that the treatment be repeated every 18 to 24 months.

Please note that prices in US dollars are based on current exchange rates and are subject to change.

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For further press information please contact:
Vesela Todorova / Joanna Steele / Tony Lewis
Total Communications
PO Box 53009,
Dubai,
UAE
Tel +9714-3369909,
Fax: +9714-3369905
vesela@totalcompr.com / joanna@totalcompr.com / tony@totalcompr.com

© Press Release 2004