Maktoob's Acquisition of AlFrasha.com Combines with Unique Content and Innovative Services Geared to Arab Women
DUBAI: In a move aimed at solidifying its position as the Arab World's leading Internet portal and online community, Maktoob.com has acquired Saudi-based AlFrasha.com, one of the region's most popular women's websites.
The acquisition of AlFrasha.com, combined with a series of other recent acquisitions and the rollout of an array of innovative services and content especially geared to Arab women makes Maktoob the undisputed number one source of online information and communications services for women in the Arab world.
"With our newly acquired website, AlFrasha.com, Maktoob now has the largest women's audience of any online media in the Arab world, with access to over 1 million Arab female visitors actively participating in our women's community forums and accessing an unmatched array of constantly updated information geared to the special interests of Arab women," said Ahmed Nassef, General Manager of Maktoob.com.
"This will create unique and highly valuable opportunities for marketers and advertisers to communicate with women consumers and create one-to-one relationships that will strengthen their brands," added Nassef.
Maktoob's expanded female audience will benefit from the vast amount of up-to-date Arabic content and special tools offered by Helwa, Maktoob's women's channel. Some of the regular topics covered by Helwa include health, beauty, parenting, social issues, and home management. Arab women will also benefit from special for-women-only communication tools like women's blogs, forums, and chatrooms.
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About Maktoob.com:
Maktoob.com was founded in the year 2000 as the world's first Arabic/English email service. In a few years, Maktoob has grown to become a full-service web portal, offering world-class communications and information tools that empower the Arab Internet user. More than just the best and most popular Arabic/English email service in the world, Maktoob.com offers everything from chat to discussion forums, from e-cards to mobile downloads, from news to the latest jokes and everything in between.
Maktoob's main mission is to maintain and grow its position as the world's leading Arab Internet portal by constantly offering its users a unique experience and by providing them with new services and products that encourage open communications and community building.
For more information about Maktoob, please visit http://www.maktoobgroup.com/maktoob_en.html
About Maktoob Group:
Maktoob Group comprises a network of leading online media companies and websites. In addition to the Arab world's leading portal, www.maktoob.com, the Maktoob Group network includes Souq.com (www.souq.com) auctions and marketplace, Araby.com (www.Araby.com) the first Arabic search engine, and cashU (www.cashu.com) the electronic payment solution, in addition to several other leading sites and services in the region. In 2005, Abraaj Capital, a leading regional private equity firm, acquired a stake in Maktoob.
For more information about the Group, please visit www.maktoobgroup.com
For further media information, please contact:
Nabila Bouzouina
Headline Public Relations
Tel: 009714 - 2289655
Email: nabila@headlinepr.com
© Press Release 2007
