March, Dubai:Get ready to see a new face for Kellogg's Frosties - Majid Abdullah, the Pele of the Middle East, the soccer superstar who led the Saudi team to the Asian Nation's Cup and the qualifiers for the World Cup and Olympics. Majid Abdullah has been appointed by Kellogg's, the world's leading cereal manufacturer, to be the Ambassador for the Frosties brand in 2006.
"Majid Abdullah was chosen as the Kellogg's Frosties Ambassador because we feel that he is the perfect match for a brand that promotes an active and energetic lifestyle. He is one of the greatest footballers in the Middle East and is an inspiration to all. His relationship with Frosties is a result of his position in the region as a role model, a mentor and an icon for all youth," commented Martin Tomlinson, General Manager Middle East.
"I am proud to be associated with Kellogg's Frosties. It is important to start the day with a healthy breakfast, especially if you have an active and energetic lifestyle like I do. I am happy to be supporting a brand that promotes key messages that I firmly believe in," stated Majid Abdullah, the new Ambassador of Kellogg's Frosties.
Fans of Kellogg's Frosties can also win around 145,000 prizes ranging from high quality shirts and caps and soccer balls to electronic items like Plasma TV's, portable Playstation 2s and football tables, in the 'Scratch & Win' promotion featuring Majid Abdullah. The promotion started in February and will run until stocks last.
The Kellogg's Frosties brand is one of Kellogg's products manufactured in 17 countries and marketed in more than 180 countries around the world including the Middle East. Kellogg's has been the leading cereal in households across the region for generations. Famous brands of Kellogg's in KSA and across the region include Kellogg's Corn Flakes, Frosties, Coco Pops and Special K.
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© Press Release 2006
