Distributor completes 3 successful years of partnership with APC by Schneider Electric1 in the region

Dubai, UAE, Monday, April 9, 2012: Logicom and APC by Schneider Electric have renewed their successful distribution partnership, following three years of continuous and robust growth in the territories of Oman, Kuwait, Qatar, Bahrain, and Yemen. The renewed partnership also sees Logicom extending its territory, by taking on APC by Schneider Electric's brand distribution responsibilities in the UAE.

APC by Schneider Electric, a global leader in integrated critical power and cooling services is the leading manufacturer of uninterruptable power supplies, environmental managements systems  and data center solutions. Its products help protect critical IT infrastructure against many of the primary causes of data loss, hardware damage and downtime that organizations face. The Company has maintained its presence in the UAE for more than a decade.

"Logicom is delighted with the renewal of its partnership with APC by Schneider Electric. The move demonstrates their confidence in our ability to help grow their brand across the region," said Demetris Demetriou, General Manager of Logicom in Dubai. "Since our partnership first began in 2009, Logicom has played an integral role in helping grow the prominence of the APC by Schneider Electric brand. Now that we are part of a select group of distributors for the UAE for APC by Schneider Electric, we are even more dedicated towards managing the expectations of our resellers and their customers."

To reinforce its commitment to the brand and achieve continued growth, Logicom has appointed a dedicated in-house pre-sales engineer whose primary focus is to provide resellers with technical support, exclusively for APC by Schneider Electric's line of products. He will also provide front-line resellers with extensive information that they will need to deal with sales and support. This move will allow Logicom to ensure that its resellers are able to effectively sell APC by Schneider Electric's solutions and provide value-add to its customers.

Logicom has been instrumental in helping the APC by Schneider Electric brand grow in key countries in the region, since it first began its relationship. The distributor has earned two awards from APC by Schneider Electric; The Best New Distributor Award in 2009 and The Outstanding Sales performance Award in 2010. Logicom achieved its success by identifying and tapping into new and previously undiscovered market segments. The confidence in this strategy has inspired Logicom to set their sights even further on achieving additional growth through its network of local resellers. Logicom is focusing more on the UAE's Small & Medium Enterprises, many of whom are ineffectively protected against power fluctuations and would benefit greatly from the protective technology that APC by Schneider Electric provides.

"We are looking forward to continuing our partnership with Logicom; their level of commitment and support for our brand has been exceptional during the last three years," said Olivier Delepine, Vice-President  UAE & Gulf Countries - APC by Schneider Electric. "We count on our distributors to bring value added services to the table, and we are confident that Logicom will continue growing the APC by Schneider Electric brand."

Logicom compliments its technical support and keeps its resellers poised for growth by hosting quarterly Logicom Technology Forum's in various countries around the GCC which are attended by vast numbers of ITC resellers.

About Logicom
Logicom Dubai, is a leading distributor of ITC products across the UAE, Oman, Qatar, Kuwait, Bahrain, Afghanistan, Iraq and Pakistan with a broad portfolio of globally trusted hardware and software solutions from:  Adobe, APC, Belkin, Cisco, HP, Intel, Kingston, Linksys, Microsoft, Western Digital, Watchguard and Stonevoice. Logicom Dubai, is the UAE-based subsidiary of Logicom Group, a publicly listed company based out of Cyprus. Logicom Group's operations spans in more than 20 countries in Europe, Middle East, Gulf, North Africa and Asia, has a portfolio of more than 20 brands and serves more than 8,000 resellers via 14 distribution facilities.

About APC by Schneider Electric
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading hardware, software, and services designed to ensure availability and higher energy efficiency across the residential, business network, data centre, and manufacturing environments. Backed by the strength, experience, and wide network of Schneider Electric's Critical Power and Cooling Services, APC delivers well planned, flawlessly installed and maintained solutions throughout their lifecycle. Through its unparalleled commitment to innovation, APC delivers energy efficient solutions for critical technology and industrial applications.

www.apc.com

About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructures, Industries & Machine Manufacturers, Non-residential Buildings, Data Centres & Networks and in Residential. Focused on making energy safe, reliable, efficient, productive and green, the Group's 130,000 plus employees achieved sales of 22.4 billion euros in 2011, through an active commitment to help individuals and organizations make the most of their energy.

www.schneider-electric.com

For further information, please call:
APC by Schneider Electric
Sakina Tazun
Tel: +971 4 7099 624 
Email: sakina.tazun@schneider-electric.com

Media Contacts:
Amber Dale
Amber@chatterboxpre.com
Mobile: +971 50 795 2652

© Press Release 2012