The Italian fashion label Liu Jo is celebrating its grand re-opening in The Dubai Mall after an extensive makeover. Located in the fashion avenue of the Dubai Mall, the Emirati flagship store is the first Liu Jo store in the Middle East showcasing Liu Jo's Gold Concept created by the Italian design studio Fabio Caselli Design.
The Gold Concept for Liu Jo combines luminosity, transparencies and extra fine materials, creating luxurious, feminine and snug spaces. The alternation between gold, steel and wood, and the presence of semi-transparent screening contributes to creating balanced subdivisions between different shopping areas. The brilliant use of lighting creates seductive 3D effects and special atmospheres that work their spell on even the most demanding visitors.
"We are extremely pleased with the new store look, and are excited to welcome our customers to experience the new world of Liu Jo," said Visha Stubbs, responsible for Liu Jo's operations and brand in the U.A.E. "In this new space, we are bringing more focus on our accessories with a dedicated accessories wall, and the Liu Jo Junior collection that we are proud to present wider than ever in the U.A.E.," Stubbs continued. In addition to the Liu Jo Junior collection, the golden flagship store reopened welcoming the AW2014/15 collections of Liu Jo and Liu Jo Jeans.
Liu Jo has been present in the country since 2008 when the flagship store first opened in the Dubai Mall. Since then, the brand has opened a store in The Galleria, and a shop-in-shop at the high street department store House of Fraser in Abu Dhabi. Regarding future plans, Stubbs commented: "By the end of the year, we are expanding further when Liu Jo collections will be also available in the Mercato Mall in Dubai."
Since its foundation in 1995, the Italian prêt-a-porter fashion label Liu Jo has fast expanded internationally with over 5,000 points of sale in Europe and over 350 points of sale in Asia and the Middle East.
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For more information and PR samples, please contact:
Tiina Kontra, Marsaana Communications, Tel: +971 56 73 44 397 or tiina@marsaana.com.
Or view the Liu Jo website www.liujo.com.
© Press Release 2014
