01 May 2016
- Only 10,000 units available worldwide

- A 25 day manufacturing process used to craft a single ceramic backplate

Kingdom of Saudi Arabia: OnePlus, the global technology start-up has announced the launch of the premium and limited edition ceramic crafted OnePlus X exclusively on Souq.com, the largest online marketplace and retail platform in the Middle East. Cultivating a new level of craftsmanship and artisanal luxury in smartphone design, the OnePlus X Ceramic has only 10,000 units manufactured globally and is made from fire baked ceramic over a time period of 25 days. The OnePlus X Ceramic is available at an attractive pricing of AED 1,199 in the UAE and SAR 1,199 exclusively on Souq.com.

Souq.com continues to expand its portfolio offerings and cater to consumer needs by offering exclusive deals and bringing globally admired products to the region. The OnePlus X smartphone emphasizes stunning aesthetics and exquisite design and is crafted with the unique, premium material of zirconia ceramic. The metal frame is composed of beautifully brushed anodized aluminium while the screen is created with a strengthened, scratch-resistant glass. Dark bevelled edge glass and its sleek built defines elegance and precision. Additionally, the OnePlus X smartphone offers a 13 MP camera, built from the most advanced sensors and features such as the Beauty Mode, Time Lapse and Slow Motion designed to capture high quality pictures each time. A Full HD AMOLED Display, 2.3 GHz Qualcomm Snapdragon 801 processor and 3GB RAM storage are other promising features of the head turning magnificent device.

Ronaldo Mouchawar, CEO & Co-Founder of Souq.com commented, "We at Souq.com are dedicated to bringing globally revered brands and products to the Middle East, providing product diversity for our customers as well as making high-spec, world-leading technology more accessible. OnePlus has won accolades globally for offering innovative and premium features at affordable pricing and with the limited edition ceramic crafted smartphone, the OnePlus X is set to enjoy great success in the region and fulfil our consumers demand for world-class technology. We are delighted to provide our customers access to the latest and trending smartphones exclusively at the click of a button."

Pricing and availability

The 16GB limited edition ceramic crafted OnePlus X is now available in the UAE and KSA for AED 1,199 and SAR 1,199 respectively.

·         URL UAE: uae.souq.com/ae-en/ae-oneplus-x-ceramic/c/

·         URL KSA: http://saudi.souq.com/sa-en/sa-oneplus-x-ceramic/c

Souq.com is the only authorized reseller of OnePlus in the Middle East region.

About OnePlus X
Design:
Everything starts with the selection of exquisite zirconia sourced from Australia. The 25-day process used to craft the OnePlus X Ceramic begins when the mineral is taken from its natural form and ground into finely-milled sand. From there, the zirconia sand is laid onto an individual mold, becoming a perfect canvas for the OnePlus X. It takes incredible heat to transform this canvas into a ceramic marvel. Very slowly, and very carefully, the zirconia molding makes its way through the kiln. Like pottery, the raw zirconia is baked at a temperature of 1,480ºC for 28 hours, and this process is repeated again and again until the ceramic is of the utmost quality.

Specs:
Dimensions:

140 x 69 x 6.9 mm

Weight:

160 g (5.64 oz)

Operating System:

OxygenOS based on Android 5.1.1

CPU:

Qualcomm® SnapdragonTM 801 processor with 2.3 GHz Quad-core CPUs

GPU:

Qualcomm® AdrenoTM 330

RAM:

3GB LPDDR3

Storage:

16GB eMMC v5.0
(Expandable storage up to 128GB)

Sensors:

Accelerometer, Gyroscope, Proximity, Ambient Light, HALL

Battery:

Embedded rechargeable typical 2,525 mAh LiPo battery

Max. SAR

FCC: Head-1.108 W/kg; Body-1.110 W/kg
CE: Head-0.317 W/kg; Body-0.420 W/kg
IN Regulations: Head-0.428 W/kg; Body 0.601 W/kg

About Souq.com
Souq.com is the largest online retail and marketplace platform in the Arab world, featuring more than 1.5 million products across 31 categories such as consumer electronics, fashion, health and beauty, household goods, and baby. Today, Souq.com attracts over 45 million visits per month, with localised operations in the KSA, UAE and Egypt.

Souq.com offers a convenient and safe online shopping experience with secure online payments, option to pay cash on delivery and free returns. For more information, visit www.Souq.com.

About OnePlus
OnePlus is a global startup challenging conventional concepts of technology. Created around the "Never Settle" mantra, OnePlus creates exquisitely designed devices with premium build quality and high performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit oneplus.net.

For press enquiries, please contact:
Al Badr Hamidaddin
Impact Porter Novelli
b.hamidaddin@ipnsaudia.com
Tel: +966 546 990 077  

© Press Release 2016