Dubai, UAE - Global and regional digital leader LG Electronics' world-first light wave oven, SolarDOM, is gaining international recognition for both its performance and design. The SolarDOM is the world's first tabletop light wave oven to combine conventional and microwave oven technologies.
In a cooking performance test designed and conducted by LGA QualiTest Gmbh, the respected German product certification institute, SolarDOM scored 'Good' on a five-point scale ranging form 'Very Poor' to 'Very Good'. All other conventional ovens were rated as 'Satisfactory' and 'Poor' in the test.
The evaluation was based on a number of performance indicators, including pre-heating, deviation and variation of hot air, baking, roasting and grilling. SolarDOM achieved the highest performance ratings for all ovens and microwaves tested for baking, roasting and grilling.
"As a home appliance maker, we focus on improving people's lives with convenient products. LG's breakthrough technology will soon make buying both a conventional oven and microwave a thing of the past," said K H. Kim, President, LG Electronics Middle East and Africa.
"The SolarDOM is a next generation cooking appliance and it will create a new kitchen lifestyle. Instead of purchasing a conventional oven and microwave, consumers need only the SolarDOM."
The compact SolarDOM is four times faster than a conventional oven and can be heated up to 320 degrees celcius (608 degrees F) in only five minutes. The oven uses a Mega Heater System which utilises light waves created by a combination of different types of heaters, mainly Halogen, Sheath and Ceramic. The fusion of heaters and different depths of heat ensure even, high-quality and speedy cooking.
The light wave oven is easy to use and sports the Smart Guide Display which highlights function icons on a colour LCD panel. The SolarDOM is also easy to clean.
The SolarDOM won the iF Design Award for its design and user-friendly interface. The award attracts no less than 1,800 entries annually from over 30 countries.
LG is the market leader in the home appliance segment in the Middle East and Africa. Last year, digital appliance sales accounted for US$832 million, while home electronics sales reached US$785 million.
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About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
The LG Digital Appliance Company is fast becoming the leader of the global home appliances industry, ranking No.1 in sales of air conditioners, microwave ovens, and canister vacuum cleaners. LG Electronics was the first company to commercialise a full line of Web-enabled home network appliances including refrigerators, washing machines, microwave ovens, and air conditioners, and is increasingly seen as a leader in premium appliances.
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com
About LGA:
The LGA and its brand name stand for a modern group of companies providing testing and other services. Their parent company is the LGA QualiTest GmbH, a public-law corporation based in Nuremberg, with more than 30 offices in Germany and abroad. The LGA and the companies in its group work independently and impartially for all sectors of business, as well as for private and public clients. The services mainly involve testing and examination, consultancy, certification and training.
The LGA group practises continuous quality assurance for greater customer satisfaction; this is documented by a certified management system.
About the iF Design Award:
Since its inauguration in 1953, the iF design award has existed as an enduring, prestigious trademark for outstanding design. Today, this award is regarded as one of the most important design competitions worldwide, attracting over 1,800 entries from 30 different countries every year. The jury, composed of top international designers, not only critically examines and selects the award-winning entries, but also guarantees iF's special status and the high-quality reputation of the iF label.
For more information, please contact:
Hamad M. Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3370515
E-mail: hamad@lge.com
Shilpa Mathai
Polaris Public Relations
Tel: +9714-3348522
Fax: +9714-3341326
E-mail: s.mathai@polaris-me.com
Rami Halawani
Polaris Public Relations
Tel: +97143348522
Fax: +97143341326
E-mail: r.halawanai@polaris-me.com
© Press Release 2005
