First artist-inspired refrigerator to be mass produced;Many more aesthetic appliances on the drawing board

Dubai, UAE, October 16, 2006: LG Electronics, the world's leading innovator of home appliances, announced that it will produce its Art home appliance, covered in floral patterns created by famous Korean painter Seung-rim Ha and embedded with sparkling Swarovski crystal.

Seung-rim Ha created the flowery prints that adorn the refrigerators and washing machines after LG sought out the renowned Korean painter to help design a refrigerator and a washing machine as beautiful as it was functional. For an even more sophisticated look, LG's designers surrounded Ha's motif with Swarovski crystal, giving it a truly distinguished air. LG plans to expand this artistic product line to include washing machines, air conditioners and other household appliances.

The Art home appliance is the first product developed collaboratively with world renowned artists to be mass produced in Korea. LG has invested more than USD 30 million in this project that brings together digital appliances and art. LG plans to introduce its next masterpiece developed with Young Se Kim, who is the hottest industrial designer in Korea and CEO of Inno Design. More aesthetic appliances are on the drawing board.

"Design is part of LG's overall philosophy for creating better products for our customers," said Young Ha Lee, president and CEO of LG Electronics Digital Appliance Company.

"Today's customers not only want appliances with better functions but also fit the style of their home decor. Our artist-inspired products are a response to that need, and they show our commitment to providing premium value and enhancing our customers' lifestyles."

LG solidified its existing commitment to design in every aspect of product development from planning to customer marketing communication and service. LG calls this concept "Design Management." Earlier this year the company was recognised as a leader in design, winning in a record-breaking 20 categories at the red dot Design Awards, including the Design Team of the Year award, and in 11 categories at the prestigious iF Design Awards.

LG is considering launching this special model in other markets based on consumer response.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com

LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine.  LG DAC is building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.

© Press Release 2006