Metal Substitute to Slash Emissions in Manufacturing 24,000-Fold

Dubai, UAE,8th December , 2010: LG Electronics (LG) has announced it will replace all conventional magnesium inside its mobile phones with Eco-Magnesium, a new type of clean magnesium alloy, by 2012. The decision will reduce greenhouse gas emission by a factor of approximately 24,000 during the die casting process without affecting the quality of the final product.

Eco-Magnesium was developed by the Korea Institute of Industrial Technology (KITECH) with funding from the government of Korea. During production, Eco-Magnesium creates practically no sulphur hexafluoride (SF6), which the Intergovernmental Panel on Climate Change (IPCC) cites as one of the most potent greenhouse gas ever encountered. Replacing conventional magnesium with Eco-Magnesium in mobile phones will reduce carbon dioxide emissions by four kilograms for every handset LG produces.

On November 29, LG signed a memorandum of understanding (MOU) with the three producers of Eco-Magnesium - HK High-Tech Co., Keumgang Coen and Hallacast Co. As part of the agreement, LG will provide the three companies with training in the practice of carbon credit trading and technological support. The MOU promises to help LG greatly reduce its greenhouse gas emissions and earn valuable carbon credits.

"Eco-Magnesium is one of LG's key strategies in our ongoing effort to transform LG into a leader in more environmentally responsible manufacturing," said Mr. H.S. Paik, President of LG Electronics Gulf. "This transition to Eco-Magnesium will allow LG and our customers to play a small but significant role in making the world cleaner for future generations."

-Ends-

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

Media Contacts:
LG Electronics Inc.-MEA Regional Company
Zahabia Motiwala
Corporate Communications Manager
Corporate Marketing Team
Tel:+9714-350 9500, Fax: +9714-334 4304
Zahabia.motiwala@lge.com

LG-One
Haneen Aweidah or Lona Ayoub
Tel 971 4 3344930, fax 971 4 3344923
Email: Haneen.Aweidah@lg-one.com or Lona.Ayoub@lg-one.com

© Press Release 2010