Partnership will elevate home theatre experience with products delivering enhanced sound quality
Dubai, UAE, February 28, 2008: Global and regional digital leader LG Electronics and celebrated hi-fi innovator Mark Levinson announced their collaboration to develop products that deliver enhanced sound quality and a differentiated, stylish design.
After successfully launching the music-oriented LG Cyon mobile handset globally last year, the audio legend will now partner with LG to develop and personally tune selected premium home theatre systems. For the Cyon handset, Levinson helped create a number of pre-set equaliser options, such as jazz and pop, with better effect than usual.
"This bold initiative of partnering with Mark Levinson is one of several underway that support LG's goal of becoming a top player in the global audio and mobile phone market," said Mr. K.W. Kim, CEO of LG Electronics - Middle East & Africa Regional Company. "Consumers value superior sound quality in home entertainment systems and Levinson is the obvious choice to help elevate sound quality in LG's new product line."
The partnership will see the launch of two new LG systems, AP3133 and LHT888, both delivering dynamic sound quality and superior design. "These sound systems are so good, it's shocking," Levinson said. "Even the most jaded audio veterans are going to be completely knocked out."
The high-definition AP3133 AV home theatre system features multi-driver floor-standing loudspeakers, centre channel speaker, surrounds, and powerful subwoofer.
The system includes a 7.1-channel AV receiver with 150 Watts RMS X 7 "ICEpower" output stage, Burr-Brown PCM 1796 24bit/192kHz DAC, multi-input HDMI switching with near 1080p upscaling, 1080p pass through, HD Radio capability, and Audessey Auto Room Multi EQ Adjustment. The system is built around LG's award-winning "Super Blu" dual-format player.
For décor-conscious movie-and-music fans, LG is unveiling its LHT888 home theatre system, a foray into stunning contemporary design. Inspired by the slim elegant form of the champagne glass, LHT888's loudspeakers feature multiple drivers in parabolic housings, each with a tapered integrated pedestal.
The system includes a 700W 5.1-channel DVD receiver with near 1080p upscaling, built-in wireless kit, USB Media Plus, HDMI output, LG SimpLink™ multi-device control (HDMI-CEC) and multi-format playback compatibility.
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About LG Electronics:
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.
LG Electronics Digital Media Company provides digitally integrated products such as Audio Video systems, optical storage, PC and car infotainment focusing on next-generation businesses.
For more information, please visit www.lge.com.
© Press Release 2008
