Features-rich Venus continues LG legacy of offering
stylish design and unmatched user interface
Dubai, UAE - LG Electronics, a worldwide technology leader in mobile communications, unveiled its highly awaited mobile handset, the LG Venus (LG KF600), in the Middle East and Africa at a high-profile event held in Dubai on Tuesday, March 18.
The LG Venus is a new mobile phone that is as feature rich and easy to use as it is stylish, thanks to its unique InteractPad™, which replaces physical navigation keys with context-specific virtual keys that change to fit the task at hand. This new interface comes in response to the need for a simple way to navigate through the multitudinous features on today's mobile phones.
Speaking about the launch, Mr. K. W. Kim, CEO & President of LG Electronics Middle East and Africa Regional Company, said: "Usability is truly at the centre of this handset's design and represents LG's latest achievement in making phones that connect with their users. This handset offers a mere glimpse into an emerging trend in the mobile market. LG is researching and developing new ways to improve usability and will continue its focus on features that add practical benefits for users."
The LG KF600 reflects LG's commitment to making its handsets easier to use through improved user interface technology. InteractPad™ and its virtual menu keys show the exact keys a user needs to complete the task at hand eliminating distractions. This is far more flexible than standard hardware keys and eliminates the need to memorise exactly which key performs what function. These virtual keys are also larger and better spaced than physical keys, improving accuracy.
The new phone is far more advanced than other slide phones and unlike any other phone available because of its unique interface and feed-forward tactile navigation made possible by the InteractPad™.
To make it easier to use, the handset is equipped with multi-sensorial feedback that provides users with audio, visual and tactile cues. When a virtual button is pressed it becomes larger and the phone vibrates just slightly and makes a clicking sound. This feedback is not only designed to make these virtual buttons seem more like real ones, it also makes the phone more comfortable to use and improves accuracy.
LG Venus includes eight dynamic graphic interface themes that are stylish and fun. Each gives the phone a different character that can act as an extension of its owner's personality. These themes, many of which were inspired by the work of famed artist Keith Haring, affect all aspects of the LG KF600's interface including the InteractPad™. When users choose a theme, all the layouts of each application will be reflected in menu, icons as well as wallpaper under the integrated theme.
LG Venus's powerful multimedia features include a 3 mega-pixel camera, MP3 player, video recording, FM radio, Bluetooth and more. Its ergonomic trapezoidal shape is the ideal complement to the phone's sleek and glossy finish.
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About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products and DVD players.
LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com
For more information, contact:
Hamad M. Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3370515
Email: hamad@lge.com
Edward D'Mello/ Rima Salman
Polaris Public Relations
Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3415588
Email: e.dmello@polaris-me.com
Email: r.salman@polaris-me.com
© Press Release 2008
