New Screen Uses Innovative 'LightView' Technology
LG Electronics has added to its Middle East range of 30-inch LCD Flatron monitors with the introduction of the lightweight L3000A screen with LG’s revolutionary ‘LightView’ technology.
The new L3000A with 1280 x 1024 resolution, allows the user to programme settings for brightness and colour temperature that suit particular conditions or requirements – day/night, photo, movie and text.
“The addition of the new L3000A LCD TV/Monitor expands our family of LCD products and reaffirms LG’s commitment to bring this advanced technology within average consumer range,” said Mr Michael Kim, Product Manager, LG Electronics Gulf FZE.
LG’s new screen also benefits from a Digital Video Interface (DVI) allowing analogue and digital inputs from a PC to feed directly to the monitor without any disruption to image.
“Previously, analogue monitors had to convert digital signals received from PCs resulting in signal interference and loss of colour and shading,” said Kim.
“The new L3000A with DVI addresses this concern allowing high definition images making the screen suitable for graphics and CAD/CAM design.
“The new 30-inch also adds a fresh dimension to the regional LCD market by offering a large screen monitor with picture-in-picture functionality.”
Picture-in-picture (PIP) places the main input on screen with a small preview window showing the second input in one corner.
“When the second input needs to be enlarged, the viewer can remain in PIP mode and switch the two inputs around,” explained Kim.
LG Electronics now plans to bolster its marketing efforts in line with growing Middle East demand for digital products. The Korean giant is looking for a double digit increase in its monitor sales during 2003.
“LG will become the brand for high-end digital products by continuing to expand its Flatron range, further increasing its grip on monitor leadership in the Middle East,” added Kim.
-Ends-
About LG Electronics
Established in 1958 as Korea's pioneer consumer electronics company, LG Electronics is a global major player of Electronics and Information & Communications products. Over 55,000 employees working in 73 overseas subsidiaries and marketing units around the world, LG Electronics strengthen core competencies in three main business companies: Digital Display and Media, Digital Appliance, Telecommunication Equipment & Handset.
Digital Displays and Media Company provides core technologies and cutting-edge digital products such as Digital TVs including PDP and LCD TV and digitally integrated products like AV products, optical storage, set-top boxes, and home servers.
LG Electronics is focused on promoting Home Network and Mobile Network businesses based on cutting-edge multimedia application technology along with Information and Communication Technology as its core business areas.
LG Electronics’ Goal is to enable the intelligent networking of digital products that will make consumers’ lives easier than ever.
For further information: Jonathan MacPherson, MCS/Action FZ LLC,
P.O. Box 20970,
Dubai,
United Arab Emirates.
Telephone: (+971) 04 3902960
Facsimile: (+971) 04 3908161
Email: jonathan@mcsaction.com
Or log onto: www.lgegulf.com or www.lge.com
© Press Release 2003
