New Tallboy systems in Design Art Home Theatre series can deliver big sound in a small package

Dubai, UAE, September 11, 2007: Global and regional digital leader LG Electronics will showcase the evolution of its highly appreciated design philosophy this year at GITEX Shopper, being held at Dubai's Airport Expo, from September 6 to 13, 2007.

Under the theme of "Design Art", the company will demonstrate its next generation technology innovations with stylish features. LG's showcase highlights are divided into two categories: the "Design Art" theme and industry-leading technologies. These products will allow consumers to create a stylish living room while also embracing the latest technologies.

"We at LG have been leading technology innovation for over a decade," explained Mr. K.W. Kim, President of LG Electronics - Middle East and Africa. "Now we are working to attract a more stylish audience around the globe, with our intelligent, emotionally appealing products. LG is now developing 'coveted' products, rather than just 'needed' products."

LG's new offerings in the Design Art series includes its stylish and sophisticated Tallboy DVD home theatre system (HT762TZ), which take the home cinema experience to an entirely new level by packing a dynamic 700W RMS sound output. Capable of playing DivX, DVD+RW/R, WMA, MP3 and JPEG files, the system can easily integrate into the home décor, while delivering big sound in a small package.

The Tallboy home theater system boasts elegant glass-shaped speakers and stands as well as an excellent graphic user interface. Featuring HDMI 1080p Up-Conversion and SIMPLINK (HDMI-CEC), the system guarantees the best picture-sound quality and compatibility with connected digital equipment.

The Tallboy range offers users to choose their home cinema packages according to their requirements with the option of upgrading the systems in future. In the 5.1-channel system, users can choose between four Tall Boy speakers, or two Tallboy and two satellite speakers. In the 2.1-channel 400W RMS system, users are offered two Tallboy speakers.

All systems come with a matching centre speaker and a unique subwoofer that gives an excellent bass output and allows user to experience the playback of films with the smoothest, most stable reproduction possible.

The new products will be available through LG's channel partners at GITEX Shopper 2007, which runs at the Airport Expo Dubai from September 6 to 13. In celebration of its new launches, LG is also offering buyers of its products the opportunity to win fabulous prizes including Mercedes cars, 32-inch plasma TVs and MP3 players.

LG unveiled a mega-promotion aiming at the customers of UAE, Oman and Qatar, titled "The Life's Good Experience".  The promotion offers huge prizes to potential LG customers for buying LG display or media products during Gitex and Ramadan.

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About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.

LG Electronics Digital Media Company provides digitally integrated products such as Audio Video systems, optical storage, PC and car infotainment focusing on next-generation businesses.

For more information, please visit www.lge.com

© Press Release 2007