- Launches in the UAE and the region one of its premium products for 2009 - LG-KM900
- LG KM900 is the slimmest multimedia phone with dolby surround sound, 8 GB built in memory, 5 megapixel camera and is World's first phone with s-class user interface
Dubai, UAE, May 4TH, 2009: LG Electronics, a worldwide technology and design leader in mobile communications, announced the release of its new fully loaded multimedia phone, LG ARENA (LG-KM900) in the Middle East market. Since its global release in February, not only has ARENA created huge media interest and buzz from bloggers, but it has also achieved over 1 million pre-order bookings from various carriers worldwide.
LG ARENA comes in silver and black titanium colour schemes and will be available for purchase at a price of AED2,399. ARENA is LG's new flagship model for 2009 that offers an exhilarating audio and video experience with top-of-the-line multimedia features.
"We are confident about the UAE market and I am sure the mobile phone enthusiasts will be delighted to own this intelligent gadget with its stand-alone multimedia features," said H. S. Paik, President of LG Electronics Gulf FZE. "It has distinctive features such as the Dolby Mobile for both music and video, and especially the intuitive new 3D S-Class User Interface - a fun gateway to all of these top notch features."
ARENA is the perfect portable multimedia powerhouse to enjoy immersive audio and razor sharp video at all times. It includes the world's first Dolby Mobile technology, to deliver an exhilarating surround sound experience for video content and enhance the sound of music content. Its 3.0-inch WVGA screen has four times sharper resolution than standard QVGA screens.
Its powerful battery offers up to 30 hours of MP3 playtime and 300 hours of standby time. It also boasts a five mega pixel camera with auto and manual focus capabilities.
Debuting on ARENA, LG's new S-Class User Interface offers the most exhilarating gateway to enjoy these countless multimedia features. It was designed from the very start to leverage the advantages of touch screens and eliminate unnecessary menus and steps.
Fast yet smooth 3D transitions between menus are made possible with the help of a powerful AMD processor. The quick touch response and multi-touch capabilities greatly enhance the web surfing experience for users.
The company has partnered with 'Newdawn', one of the leading marketing consultancy firms known for its creative product launches. The company has roped in several well known artists and world renowned DJ's such as DJ Fonti, DJ Hype, MC Mighty Moe among others to launch LG Arena at some of the happening premium night clubs in Dubai.
Please visit http://arena.lgmobile.com for more information on LG ARENA.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems.
LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is perusing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit ae.lge.com.
For more details contact.
Sukhpreet Singh
Marketing Manager - GSM
LG Gulf Electronics
Tel :043344349
Fax:043344309
sukhpreet@lge.com
© Press Release 2009
