- Introducing the second Prada phone
- LG takes another quantum leap in mobile phone innovation
Beirut - LG Electronics, a worldwide technology and design leader in mobile communications, and PRADA Group, world's leading fashion brand, announced the global launch of the highly anticipated successor to the PRADA Phone by LG.
The latest handset from LG and PRADA partnership (Model: LG-KF900) is set to hit the stores in Lebanon starting this month.
Almost identical to the highly successful original, the new telephone offers a collection of technical upgrades catering to today's highest mobile needs. A defining modification for the new handset involves a set of aesthetics keys that slide out to form a more professional look that not only grazes an elevated level of sophistication, but is also a highly efficient communication tool that complements the latest PRADA Phone by LG's technology.
LG's Lebanon Country Manager Elie Chehade said: "The Prada phone made history as the first full touch-screen phone to reach the market. With all the characteristics of the most digitally enhanced phones, it was also a powerful aesthetic pioneer and quickly established its hold on the industry with over 1 million design-conscious users demanding handsets". He added: "Reinventing the most exclusive form of mobile sophistication and style, the latest version of the PRADA Phone by LG magnifies the heritage of the predecessor with exclusive PRADA elements including ring tones, wallpapers, and video clips that are carefully selected for users to fully experience the handset inside and out. Each of these unique contents displays PRADA's extraordinary artwork dedicated to the company's visionary design philosophy".
This time around, LG and PRADA reinvents mobile trend with another stunning offering, the 'PRADA Link' (Model: LG-LBA-T950). Expected to release with the new handset, this sleek and elegantly packaged digital timepiece is a Bluetooth device that can remotely monitor phone calls as well as read full SMS text messages without having to extract the phone from a bag or pocket. Extending the handset's luxurious exterior beyond the device itself is a new wearable type accessory; the PRADA Link not only revolutionizes the conventional methods of mobile communication, but adds practicality and convenience to a fashionable statement.
Other enhanced features include 3G compatibility with video calling, 7.2Mbps HSDPA, full HTML browser, the 5 mega pixel camera with Schneider-Kreuznach certified lens, and Wi-Fi accessibility.
The owner of Class S.a.r.l , LG GSM retail partner in Lebanon, Moustafa Al Shab commented: "The second Prada handset by LG is not just for pleasure, this is a luxury design accessory that can also compete on every level with the most technological hand held devices". He ended: "The new Prada mobile is already available through all Class outlets in Lebanon".
- Ends -
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.
About PRADA Group
The PRADA Group is one of the world's leading companies in the luxury goods market. Through the Prada, Miu Miu, Church's and Car Shoe brands, the Group manufactures and markets high-quality handbags, leather goods and accessories, footwear, ready-to-wear, eyewear and fragrances. Its products are sold in 78 Countries around the world through 211 directly operated stores and a network of selected, high-end multi-brand shops and luxury department stores. The Group relies on 16 production plants, 14 located in Italy and 2 in Great Britain (for Church's) and on 6,900 employees worldwide. Group's revenues in 2007 reached 1.7 billion Euros.
For more information, please contact :
Nadeen Abou Hatab
Media Relations
Tel: 961 5 455 454 ext:305
Fax: 961 5 955 409
© Press Release 2009
