An exceptional year for mobile powerhouse

Dubai, UAE, May 5th, 2009: Digital leader LG Electronics launched two new inspirational mobile phones to add to the Wael Kfoury Collection in Dubai this morning to cap an extraordinary year for the company.

At a press conference held in Bustan Rotana Hotel, the popular singer, who has hundreds of thousand of fans across the Arab world joined Mr H S Paik, President of LG Electronics Gulf FZE to celebrate LG's achievement in the mobile business this year and reveal the unique handsets.

The past twelve months have seen a great leap forward for LG in the global marketplace, moving from 4th to 3rd place in mobile phone sales and fast closing in on the 2nd position. Regionally, despite the current economic climate, sales have increased by an impressive 15 per cent according to the recently announced first quarter results.

"Mobile technology and music have a lot in common," said Mr Paik. "The rhythmic lighting that changes along with music on the KM335 gives it a really good look and feel. The GM200 Smart-Profiling that adjusts the volume to the background is a great feature. The audio on both phones is excellent," he added.

Wael believes that the mobiles will be a huge hit with his fans. "Both handsets give the best audio quality yet and let you enjoy your own music and style while you're on the go," said the multi award-winning singer.

"And one of the many reasons I like to partner with LG is because they always bring out what's right for the time and the trends."

The new KM 335 phone comes in a special Wael Kfoury pack and has his new song "Law Hobna Ghalta" embedded in the phone which also has dual speakers with 3D surround sound, providing an excellent audio experience.

The 335 is also packed with other features: it comes with a high quality 3 mega pixel camera, FM and AM Radio, Bluetooth 2 and 1GB Micro SD memory card to keep safe all those magic moments, movies and music.

The other inspirational addition to the Wael Kfoury collection is the GM200, which is geared towards providing the highest quality mobile audio on the market. This stylish phone has the latest Channel Stereo Subwoofer Speaker System with Dolby, a Smart-Profiling system that adjusts the volume to match your surroundings as well as a 2 Mega Pixel camera, wireless FM, Bluetooth and a Micro SD memory card.

Mr Paik said that LG's direction and focus would increase its market share and strength even further in the future. "In Middle East and Africa, LG has decided to concentrate its efforts on two basic technology platforms. The first of these is the stylish touch phones and the other platform is music. LG mobile phones will continue to grow and gain market share throughout 2009 and I appreciate Wael's support towards LG's initiatives in the region."

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

© Press Release 2009