Monday 22 March 2010, Dubai - Middle East's largest Online Advertising Network, ikoo, has entered into a long-term partnership with Effective Measure, the MENA region's de-facto standard for Online Audience Measurement and Media Planning.
Isam Bayazidi, CEO of ikoo welcomed this step and said, "We are delighted to be working with such a great brand and technology in Effective Measure, which has been instrumental in raising the profile of Online Audience Measurement and transparency in the MENA region, and we are certainly excited about showcasing our Network Audience to Advertisers through their tool"
Effective Measure registered over 20 million visitors and over a billion page impressions online in February across their network of sites in MENA. This number is expected to grow significantly with the inclusion of ikoo. Additionally, Effective Measure has over 200,000 members in its demographic sample for the MENA region making it the most comprehensive and reliable demographic data in this market.
Speaking about the ikoo partnership, James Robertson, Co Founder and SVP at Effective Measure, said, "We are delighted to welcome a key online brand in ikoo onto our world-class platform."
"A long term commitment is never taken lightly by a customer and ikoo have certainly completed a thorough evaluation of all vendors in the MENA region."
Robertson further commented, "This is a big vote of confidence in Effective Measure and what we have delivered in the MENA region to date. We are very excited about the future and the exciting new initiatives, products and services we have planned for the region in 2010."
Other leading websites to have recently signed on with Effective Measure include ITP Lifestyle websites Masala.com and Ahlanlive.com as well as Expatwoman.com, Fatafeat.com and InteractiveMe.com.
"Our mantra remains unchanged. Effective Measure supports the entire online landscape, from large players such as ikoo to niche players like fatafeat.com. This is reflected by the diversity of the websites on our platform, which ultimately ensures the most relevant view for Advertisers." Says Robertson
ikoo is currently rolling Effective Measure across their Ad Network, with first data expected from April 1st, 2010.
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About Effective Measure
Effective Measure is a world leading online Audience Measurement tool, headquartered in Australia, with offices in Dubai, London, New York, Melbourne, Sydney and Bangkok.
Lead by a team of world respected Audience Measurement professionals; Effective Measure is rapidly becoming the de facto standard in 16 countries globally including Middle East North Africa and South East Asia.
Tasked with solving many of the Internet industries existing audience measurement problems, and with a world leading focus on user privacy and market requirements, Effective Measure is quickly becoming the preferred choice of responsible advertisers, publishers and government bodies.
Websites wanting greater exposure to Agencies can register their site absolutely free for 30 days at http://register.effectivemeasure.com/
For more information visit www.effectivemeasure.com
For more information, please email pr@effectivemeasure.com
© Press Release 2010
