25 February 2010
Second agreement with leading cruise liner

Manama, Bahrain, February 25, 2010: Close on the heels of the tie-up with global cruise giant Royal Caribbean Arabia for its cruise ship Brilliance of the Seas, Seef Properties today announced another major partnership deal with leading Italian cruise liner Costa Luminosa, offering travellers aboard the ship a complete Bahraini experience that includes a trip to Seef Mall and special discounts at all its outlets.

According to an announcement made by the company here today, the mall will also put up a special heritage stand in association with Manama Cultural Centre where Bahraini craftsmen will display local art and handicrafts as well as other traditional wares for the ship's visitors and the general public.

Commenting on its second cruise liner tie-up, Mr. Fawaz M Matar, CEO, Seef Properties said, "Our tie-up with Costa Luminosa, the shining light of Europe's leading cruise line operator Costa Cruises, will be one step forward towards consolidating Bahrain's growing reputation as a tourism and heritage destination. We have always endeavoured to provide innovative services and products to boost the country's retail and tourism sectors. As an enthusiastic participant in Bahrain's march to progress, we have also sought to fulfill our societal obligations by fostering our national heritage and encouraging local talent and the special stand we are putting up should provide a platform to our local artisans and craftsmen to showcase our rich culture."

Mathias Tourism Company, one of Bahrain's largest inbound tour operators, destination management experts and incentive tour specialists is the tour operator.

Home to one of the world's oldest civilisations, Bahrain is on the itinerary of Costa Cruises, being a favourite destination among tourists with its large number of museums and a reputation as a liberal and modern Arab Gulf country. Seef Mall, located in the heart of Seef district, represents the modern face of the Kingdom, dominating the retail sector with its world class brands and distinctive architecture. A shopping and leisure destination for the entire family, with its retail and fashion outlets, restaurants, coffee shops and Magic Island entertainment complex, the mall plays a prominent role in projecting Bahrain as a tourist hotspot in the Gulf region.

Costa Luminosa is a cruise ship that entered service with Costa Cruises in early May 2009. The 92.600 tonne, 965 ft long ship has 16 decks with a passenger capacity of 2,260 and a 921-strong crew. Her design, architectural features and many attractions make this charming ship the jewel in the crown of the Costa Cruises fleet. Her innovative features include the Samsara Spa for those seeking relaxation, the à la carte Club Restaurant offering gourmet cuisine, a 4-D cinema, and golf and grand prix simulators for guests looking for excitement. The ship's many balcony cabins and pool deck, complete with glass roof and outdoor mega-screen, offer unique vistas of the sea.

Costa's fleet of 14 ships, with three more scheduled for delivery by 2012, sail the Mediterranean, Northern Europe, Caribbean, Canada, South America, Dubai and Bahrain in the Gulf, Egypt, Indian Ocean and Far East.

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About Seef Mall
The first authentic mall in Bahrain, Seef Mall continues to dominate the retail sector and is the heart and soul of Seef district with its distinctive architecture and atmosphere for the whole family to enjoy.

Magic Island, the largest indoor amusement park in the Middle East is ideally located on the first floor and for guests from overseas the mall has self-serviced apartments managed by internationally renowned Fraser Suites with one an entrance located in the mall through the West Extension.

Seef Properties BSC (Seef) was established in 1999 as a wholly owned subsidiary of Eskan Bank. On December 2001, His Majesty King Hamad bin Isa Al Khalifa graciously gifted 30% of the ownership to needy families of the Kingdom of Bahrain. Seef Properties is engaged in the real estate business and providing recreational facilities with the flagship projects being Seef Mall and Isa Town Mall and the indoor recreational facility Magic Island being situated in both Seef Mall and Marina Mall. The company also owns serviced apartments tower located in Seef Mall which is managed by Fraser Suites.

Seef Mall located in the Seef District has now become a distinct icon with world class retails, fashion, restaurants, coffee shops and jewellery brands being available.

© Press Release 2010