Layalina.com: The first in its first year

On its first anniversary, Layalina.com, the social and entertainment website, celebrates ranking number one in the MENA region.

November 21^st, 2013- Dubai, UAE

After one year of its launch, Layalina.com has ranked first among social and entertainment websites in the MENA region according to the latest statistics of Effective Measure[1], the leading digital media planning platform and online research fieldwork service company, where the website has become the number one online destination for all readers that are seeking unique and original content in the world of celebrities, events and lifestyle.

Besides offering an extensive coverage of all entertainment topics, local, Arab, and International celebrities, latest trends in fashion, health and beauty, Layalina.com provides interactive content on daily basis and aims at building the largest database of Celebrities in Fashion, Sports, Society, all that in Arabic.

Today, the website has over 1.7 million unique visitors (October 2013) with more than 2.5 million fans on Facebook which translates to 300 new fans liking the page every hour. Additionally, Layalina.com won the "Best Media Strategic Award" and the "Facebook Best Interactive Award" under the media category at the 10^th Pan Arab Web Awards on the 8^th of May 2013.

Moreover, the website recently launched Layalina Studio that offers weekly news, scoops, and exclusive interviews with celebrities from the Arab world giving its readers an exclusive window into the entertainment world and a fresh insight into the lives of their favorite stars.

Anas Abbar, the Managing Director of 7AWI, commented on this occasion saying:" We have launched our website in November 2012 and so far our journey has been an extraordinary one. This success is not a coincidence; it is the fruit of hard work and passion. Since day one, we set our minds to provide an exceptional and unique experience for our readers and have worked hard to achieve best results. Behind this phenomenal success lays an exceptionally brilliant and competent team that brings a lot of passion and experience to the table. We are extremely proud of this achievement and we are determinant to keep Layalina.com the number one entertainment and social website in the GCC and Arab world though offering premium content to our readers and a solid platform for our advertisers backed with the latest revolutionary technology."

-Ends-

About Layalina.com
Launched in November 2013, Layalina.com managed to become, in less than one year, the leading social and entertainment website in the GCC and Levant Countries.

The website aims at covering celebrities, entertainment, social and lifestyle news on the local, regional and international levels.

By providing readers with wide-scale coverage of the latest local and international events, Layalina has positioned itself as the "must visit" website for local and Arab expats.
For more information about Layalina, visit: www.layalina.com

About AWI Company
AWI Company is one of the largest media companies in MENA catering mainly for Arab consumers. The company engages more than 62 million Arab consumers in print, online and other media/advertising solutions each month. AWI Company owns and operates several regional iconic publications such as Waseet, Layalina, Top Gear Arabia, and Al Balad Newspaper, just to name few. With operations in 10 countries and 35 cities, AWI Company has established itself as a leader on the Arabic media and advertising scenes with footprints engraved and recognized in printed media, outdoor advertising networks, online, radio, and printing services. AWI's fast growth is the result of successful organically homegrown concepts and joint ventures with key international partners.

For more information about AWI, visit: www.awicompany.com

About "7awi"

7awi* offers Arabic publishers and advertisers the best "packaging" for their content/brand built around the latest technologies. Today's digital economy is driven by two main factors: Cutting Edge Technology and Quality Content, any substance (physical or digital) requires the right container/mold to take shape and define its own personality. Technology and Content alone can't deliver the ultimate digital experience without the right framework, the suitable container, and the trendiest packaging and here is where 7awi comes in.


*7awi is an AWI Company affiliate. 


For more information about "7awi", visit: www.7awi.com

[1] Effective Measure October 2013 excludes user generated forums

© Press Release 2013