Dubai, UAE - April 15th, 2013
Layalina has always been a firm believer in the power of networking and social connections since the magazine's launch back in 2001.
This approach was the cornerstone of Layalina's success in leading readership charts in all the markets where it operates.
This belief is now taken to a new dimension with Layalina.com's aggressive Social Media expansion strategy on multiple Social Media platforms to reinforce its position as one of the leading online destinations in the Arabic Social/Entertainment category in MENA.
With more than One Million Unique Visitors in March 2013 to its website, in just 3 months from its launch, Layalina.com is expanding its reach with the launch of its Official Google+ Page.
"Google+ presents an exciting platform to establish an open and direct dialogue with Layalina's audience. This new initiative will complement existing efforts to expand Layalina's reach beyond the traditional web & SM platforms. New and innovative ideas will be rolled out on Google+ to better engage Layalina's fans and bring them closer to the stars they love & topics they follow. With the rise in popularity that Google+ is experiencing, and some of the unique tools and features it offers, it became imperative for Layalina to embark on this trend and build long lasting relationships with its existing audience and reach out to new market segments" says Anas Abbar, MD & CPO @ 7awi.com
"At Layalina, we have strong believe in the power of Social Media platforms. Expansion to Google+ is a natural translation to Layalina's philosophy of reaching out to its audience on the platform of their choice. Going forward, new platforms and initiatives will be launched to better interact with our fans in MENA and around the world" says Imad Lahad, Communication & Marketing Director @ 7awi.com
To add Layalina to your "Circles" on Google+, Please visit google.com/+LayalinaMag
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About Layalina Magazine
Launched in Lebanon in 2001, Layalina magazine managed to become, in just one-decade, the leading social and luxury publication in the GCC and Levant Countries.
Layalina is an Arabic monthly publication, and it is the only regional magazine operating in seven markets with eight editions and a localized content.
The magazine aims at covering the luxury lifestyle on the local, regional and international levels, and it targets high-networth and high-income readerships.
By providing readers with a wide-scale coverage of the latest local and international events, Layalina has positioned itself as the "must read" magazine for local and Arab expats. For more information about Layalina, visit: www.layalina.com
About AWI Company
AWI Company is one of the largest media companies in MENA catering mainly for Arab consumers. The company engages more than 62 million Arab consumers in print, online and other media/advertising solutions each month. AWI Company owns and operates several regional iconic publications such as Waseet, Layalina, Marie Claire Arabia, Fortune Arabia, Gala, Top Gear Arabia, and Al Balad Newspaper, just to name few. With operations in 12 countries and 35 cities, AWI Company has established itself as a leader on the Arabic media and advertising scenes with footprints engraved and recognized in printed media, outdoor advertising networks, online, radio, and printing services. AWI's fast growth is the result of successful organically homegrown concepts and joint ventures with key international partners.
For more information about AWI, visit: http://www.awicompany.com
About "7awi"
7awi* offers Arabic publishers and advertisers the best "packaging" for their content/brand built around the latest technologies. Today's digital economy is driven by two main factors: Cutting Edge Technology and Quality Content.
Any substance (physical or digital) requires the right container/mold to take shape and define its own personality. Technology and Content alone can't deliver the ultimate digital experience without the right framework, the suitable container, and the trendiest packaging and here is where 7awi comes in.
*7awi is an AWI Company affiliate.
For more information about "7awi", visit: http://www.7awi.com
Media Contact
Imad Lahad
Director, Marketing and Corporate Communication
7awi
+9714 4482800
imad@7awi.com
© Press Release 2013
