Latest Sporting Goods Concept plans GCC Expansion with 40 Stores by 2016
Dubai-UAE: 13 November, 2013
Landmark Group, the region's leading retail and hospitality conglomerate, today announced plans to further developing its multi-brand, multi-category sporting goods retail concept, Sports One. With six stores currently in operation, plans are underway to expand its network to 40 stores across the GCC by 2016.
The concept has been developed by a team of specialists, with a thorough study of the current market offerings to identify gaps and opportunities in the sports retail sector. Landmark Group has created a unique concept in Sports One, through introducing over 40 new brands offering a distinct portfolio of value-added services to customers.
Vipen Sethi said: "The Landmark Group's foray into the sports retail sector was an important milestone that allowed us to expand and diversify our existing portfolio. Our endeavor to continue investing in Sports One is a testament to the success the brand has registered in the region and reinforces our commitment to bringing new and innovative concepts to our customers. Given the fact that the region hosts some of the world's top billed sporting events and attracts dedicated supporters, our presence in the sports retail sector will significantly contribute to furthering the GCC's ambitious growth plans as a sporting hub."
Sports One first opened the doors of its flagship store in December 2012 in Riyadh, Saudi Arabia. The UAE launch followed earlier this year. With large format stores spanning up to 15,000 sq. ft. in retail space, the stores offer a wide range of sporting products from over a hundred leading sports brands catering to diverse consumer groups. It currently has a presence in six locations and just about 100,000 sq. ft. of retail space, with plans to open in four new locations in the next couple of months.
Shivam Goyal, Business Head, Sports One said: "The launch of Sports One in December 2012 came on the back of our market research that indicated a definite gap in the sports retail sector. Since then, we have been able to identify the needs of our target consumers and further narrow this gap by providing best-in-class sporting products and specialized services that meet the requirements of every kind of customer. Besides men, our stores heavily focus on women and kids range of products that were grossly ignored in this segment. I am confident in our ability to strengthen our network across the GCC backed by our regional expertise and support from the Landmark Group."
Sports One features dedicated sections for sports merchandise including soccer, swimming, biking, gym equipment and team sports. In addition, the brand also offers its customers sports apparel and footwear in running and training, as well as specialized products for a variety of sports including Basketball, Golf, Tennis and Table Sports. Some of the exclusive brands retailed at Sports One include Schwinn, Diamond Back & K2 Bikes, Soybu Yoga Apparel, Island Haze, Maui and Stream Machine Swim products. Polar Water Bottles, Thorlo's specialty Socks, Sof Sole Soles, TKO Boxing/Gym products, Lifetime basketball boards, as well as ping pong, table tennis tables are also some of the accessories retailed.
With a consumer friendly store environment boasting a number of in-store and after-sales services, Sports One stores also offer a host of value-added services such as GAIT analysis that recommends the right footwear for the feet, Racquet stringing & weight balancing, Printing and Embroidering services as well as professional delivery and installation of Gym equipment.
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About Sports One
Sports One is a multi-brand, sporting gear retail destination launched by the Landmark Group in December 2012, in the Kingdom of Saudi Arabia. The brand extended its presence to the United Arab Emirates in July 2013 and intends to grow its presence across the GCC, in the coming years.
Sports One retails over 100 brands, many of which will be showcased for the first time in the region. With separate lines for men, women and children, the concept's wide collection includes sports apparel, footwear, gym equipment, road bikes, racquet sports, football, golf and indoor/outdoor games. Catering to both professional as well as amateur sport enthusiasts, Sports One sets itself apart with its offering of specialized services such as racquet stringing, GAIT analysis for footwear, as well as personalization services like embroidery and printing. Backed by a proficient bi-lingual sales team that delivers excellent on floor and after sales support, Sports One additionally offers on site services such as installation of gym equipment at a client's preferred location.
To know more about Sports One, visit: www.sportsonestores.com
Store Locations | Contact Nos |
Al Qasr Mall, Riyadh | 01-4576497 |
King Abdulla Road, Riyadh | 01-2293027 |
Dalma Mall, Abu Dhabi | 02-6226325 |
Othiam Mall, Dammam | 03-8318295 |
Al Ghurair Centre, Dubai | 04-2984150 |
Al Wahda Mall, Abu Dhabi | 02-6411605 |
About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 1600 outlets encompassing a retail area of over 22 million square feet across 19 countries.
Landmark Group has a strong workforce of 45,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Beautybay, Iconic, SportsOne, Emax, Home Centre, Q Home Décor, Candelite, Max, and Shoexpress. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.
Through Landmark Hospitality the Group diversified into the leisure, food, hospitality and healthcare segments. Its portfolio of brands includes Fun City, Citymax Hotels, Fitness First, Balance Wellbeing 360, Spaces and iCare Clinics.
Foodmark, Landmark Hospitality's food and beverage division operates home-grown and international franchise food brands.
For more information please visit, www.landmarkgroup.com
For further information, please contact:
Rishi Talwalker
APCO Worldwide
Direct: +9714 361 3572
Mobile: +971 55 9548680
Email: rtalwalker@apcoworldwide.com
© Press Release 2013
