Consultants, architects and interior designers introduced to high quality interiors for discerning consumers
The smallest room in the house is often an afterthought in interior design. But not anymore. Discerning clients want fittings that soothe, inspire and match their tastes. It is to satisfy this demand for innovatively beautiful porducts that Kludi, German based leading supplier of kitchen and bathroom fittings and accessories, and Kludi RAK, the company's Ras Al Khaimah based sales and distribution arm, held a cocktail evening at the ArmaniOasi, Burj Khalifa on September 19th2012,to introduce their latest lines.
Kludi is well known for its high quality bathroom and kitchen fittings and accessories, and for its collaborations with other brands. Kludi RAK is the company's partnership with RAK Ceramics, the world's largest ceramic manufacturer. The idea behind the partnership was to offer a synergistic combination of two leaders in the field of design.
"We are very excited to be working with Kludi to provide high quality, aesthetically pleasing fittings to our customers and consultants via Kludi RAK," said Mr. Abdallah Massaad, CEO, RAK Ceramics and Chairman of Kludi RAK. "Customers in the region often want uniformly high standards of finishing in their kitchens and bathrooms fittings and accessories, and we are delighted to be able to cater to their needs."
The cocktail evening saw architects and interior designers introduced to German design influences and high quality products, including the Harmony Series of water faucets and shower sets that present compositions melding precise geometric lines with sinuously flowing forms.
Also on show was the Kludi RAK Prime line, demonstrating the beauty of geometric order, and the Profile line, designed to be an elegant match for creative thinking. Timeless classic fittings from the Passion line rounded off the selection.
"Alliances have become an integral part of contemporary strategic thinking. The most beneficial type of partnering you can engage in is partnering with your customers and this is the benefit we have at Kludi RAK. The benefits are compelling. We use it to gain customers and keep the name powerful and sustainable in the market" said Mr. Bernd Peter Neidhardt - Managing Director of Kludi RAK
"We are delighted with the success of our cocktail reception, and with the unique opportunity of selecting and introducing a high quality portfolio of Kludi products to introduce to our sales force.This will add not only add value to the Kludi RAK brand but also help expand our distribution network," said Mr. Ra'afat Al Fahoum, General Manager, Kludi RAK.
M. Abdallah Masaad and Mr. Bernd Neidhardt also spoke at the cocktail event, which combined business development with style, conversation and an appreciation of high quality fittings.
About Kludi GMBH
Kludi is a leading supplier of kitchen fittings but also of bathroom and kitchen fittings and accessories, showers and hospital fittings. Kludi has made a name for itself with its brand partnerships and is an expert in high quality fittings and compete bathroom solutions. The company was established in Menden, Germany, in 1926, and has since expanded to a total of seven productions sites, ten sales subsidiaries and six sales offices.
About Kludi RAK
Kludi RAK is a collaboration between Kludi GMBH and RAK Ceramics to introduce and distribute high quality Kludi products to clients in the Middle East. Headquartered in Ras Al Khaimah, the company offers a variety of bathroom and kitchen fitting ranges.
What trend is bolstering KLUDI
Bathrooms and kitchens have become the focal point of the home living experience: It is no longer about function and efficiency but instead about quality of life and pleasure. Hotels make a name for themselves through superior bathroom design and wellness services. High quality of life has even made inroads into Reality TV culture on numerous living shows. Kitchens and bathrooms are no longer hidden away. Much to the contrary, they have become places where one's taste and personality can find expression - both for oneself and for friends and guests.
What are the needs satisfied by KLUDI
For KLUDI customers, bathrooms and kitchens provide more than just function. They serve as an oasis of well-being in your daily life and express your sense of sophistication and style both in terms of technology and design. Although you may not necessarily be able to afford upscale products (such as a Bulthaup kitchen), you still refuse to compromise when it comes to perfect design and excellent technology.
What are the added values that KLUDI provides
Focus on the ideal blend between innovation (material, design, technology), the actualities of life and the desired quality of life. Innovation: What are the stylistic elements of the future? Which technology makes kitchen work easier to perform, enhances well-being and, as an example, improves the shower experience
For more media information please contact:
Zeina Akkawi
PAZ Marketing
Email: zeina.akkawi@pazmarketing.com
Kristie Templa
PAZ Marketing
Email: kristie@pazmarketing.com
© Press Release 2012
