Dubai, United Arab Emirates, 20 November 2007: KIT KAT lovers may get more than they bargained for in the period from 20 November to 15 February, as the KIT KAT brand celebrates its 70th birthday and gives away hundreds of gold fingers from "Damas" in the 'Find the Gold Fingers' promotion.

Philip Hobeika of Nestle's KIT KAT brand says, "How better to celebrate our 70th birthday than to turn chocolate into gold, in the largest competition ever organized by the brand."

"Every time consumers purchase a two-finger or four-finger KIT KAT, whether individually or in a pack, they stand the chance to win one of hundreds of gold KIT KAT, as we give away over Dhs 1 million worth of gold fingers."

Hobeika reminds KIT KAT fans to look out for winning tickets concealed within KIT KAT wrappers and follow the instructions to redeem their gold fingers.

"Two-finger tickets entitle winners to 26 grams two-finger gold, valued at over Dhs 2,000, and four- finger tickets, of 45 grams four-finger gold, valued at more than Dhs 4,000."

To celebrate the occasion, KIT KAT will also be holding exciting hypermarket activities at various malls through in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, where, even if consumers haven't been lucky enough to find a winning ticket, they can try their luck again by handing in their KIT KAT wrapper at marked KIT KAT stands.

"Our activities consist of a series of red treasure chests - consumers just need to exchange their KIT KAT wrapper for a treasure chest key. Behind the treasure chest doors they stand to win a range of prizes, including a selection of KIT KAT and many exciting Nestle products."

On top of that, to reward its loyal consumers, KIT KAT has specially designed 'stay warm' tumblers that can be connected to your PC and in your car which they will be giving away with each box purchase of KIT KAT over the next month.

-Ends-

About KIT KAT:
KIT KAT, which falls under the Nestl stable, is one of the world's largest chocolate brands offering their renowned blend of chocolate and wafer products to its consumers. KIT KAT various formats make it the perfect companion to any Break, no matter the age group. The range includes the Two-Fingers, Four- Fingers, Chunky, Multipacks, Minis and variants such as KIT KAT Chunky Caramel.

Celebrating its 70th birthday this year, KIT KAT is lavishing its loyal consumers in Gold! The KIT KAT Gold Finger promotion, running until the mid of February, gives Middle East consumers the chance to win a real gold KIT KAT.

About Nestl Middle East FZE:
In line with Nestl's worldwide success, and following the success of its first Middle East operation in early 1930 in Lebanon, Nestl Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfill the needs and demands of the GCC countries, the Levant, Iran and Iraq markets.

For decades, Nestl has been the #1 Food & Beverage Company in the world and in the Middle East region, bringing to local consumers more than 50 popular brands that include Nutrition, Milks, Confectionery, Coffee, Beverage Creamers, Culinary, Water and Breakfast Cereal categories. On any day, virtually all households in the region count a Nestl food choice. Nestl's popular brands are NIDO, CERELAC, NESCAFE, MAGGI, NESQUIK, NESVITA, NESTLE PURE LIFE, NESTLE FITNESS, NESTLE CORNFLAKES, KIT KAT and QUALITY STREET

For more information, please contact
Einas Abou-Hatab
Buchanan Middle East
Email: einas. abouhatab@buchananme.com
T +971 4 369 8560
Mob: +971 50 948 9544

Press Release 2007