Dubai, UAE, February 5th, 2011: King Koil has announced the launch of a unique blend of silk linen sets named 'Silk Creations' this DSF that can last upto 20 years. The company launched 'Silk Creations' under its specialty bedding accessories brand - 'Comfort Solutions by King Koil'. The price of a 'Comfort Solutions' silk linen set ranges from AED3100 to AED4400 and it will be available in  all company owned 'Comfort Solutions by King Koil' and 'King Koil' outlets in Dubai.

"Comfort Solutions silk has excellent durability and a reasonably well maintained linen set can last for about 20 years. If we compare fibres of this silk and steel with the same diameter, it is often said that the silk fibre will be stronger. Its durability is also associated with its ease of maintenance. It generally resists wrinkles and dries fast. Comfort Solutions Silk also has natural resistance to mould, mildew among other such features which adds to its property of ease in maintenance said," Mr.Sundar Rajan, CEO of Dubai Furniture Manufacturing Company (DFMC).

DFMC was formed in 1993 for manufacturing and marketing King Koil brand of luxury bedding under license from King Koil, USA. In 2001, DFMC acquired the license for marketing and manufacturing SERTA products in the Middle East, from SERTA Inc., USA. SERTA, an ultra-premium brand is the second largest mattress company in the world.

"This is a luxury offering of pure hand-woven silk in different patterns. Each of these linen sets made of the 'Queen of fibres', consists of a flat sheet, fitted sheet and pillow cases. This silk is actually natural protein derived from the cocoons of silkworms that have been carefully reared. The silk filaments are carefully unwound from the cocoon and woven into threads," added Mr. Sundar Rajan.

The Comfort Solutions range is the perfect complement for King Koil's comprehensive portfolio of award-winning mattress products and includes mattress toppers, mattress protectors, speciality pillows, duvets and linen sets.

'Silk Creations' by Comfort Solutions is hypo-allergenic. It has innate resistance to dust-mites, mold, funguses and mildew. Since silk processing is a gentle process, such innate properties are retained, making it appealing to people with allergies like asthma. It supposedly has properties which resists ageing and wrinkles and also is good for hair growth. It is also known to calm the senses. It also has flame retardant properties, making it safe and ideal for children and babies.

"We usually keep such premium offerings out of promotions. But this year the DSF scheme has been designed quite attractively due to which we have included it in the DSF promotion, to give maximum benefit to the customer. It comes in different sizes and two designs. One is called the Gold- Ash design and the other is called Olive-Silver design," concluded Mr. Sundar Rajan.

Comfort Solutions offering also include duvet covers with designs to match the linen sets and is 100 percent natural. Though it is a natural product, this silk does not have undesirable odours. This has thermo-regulatory properties.  This silk will wick away moisture from the body and avoid heat build up in summer; in winter, its draping ability and absence of air-pockets makes it warm. Furthermore, Comfort Solutions silk contains essential amino acids which are commonly used in moisturisers and hair care products. These amino acids - serine, glycine and alanine stimulates hair and skin. Its low molecular weight enables it to permeate the surface layers of the skin and their hygroscopic property retains adequate moisture in the skin layers.

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About Dubai Furniture Manufacturing Company:
Established in 1993, Dubai Furniture Manufacturing Company L.L.C. (DFMC) was set up to manufacture and market "King Koil" branded products under license from King Koil, USA Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East. DFMC has also acquired the license to manufacture and market 'Serta' branded products in the Middle East Serta Inc., USA, the world's second largest mattress brand. King Koil and Serta branded products are manufactured in a state-of-the-art production facility in Dubai. DFMC is committed to innovation and investment in human resources and technology to sustain its leadership position and provide customer satisfaction.

Prem A. Ramachandran
Managing Director
White Water Public Relations
GSM: 0097150-4537253
email:prem@whitewaterpr.com
www.whitewaterpr.com

© Press Release 2011