The Sultan Center partners with KidZania Kuwait as the sponsor of the Supermarket establishment and operator of the Convenience Store within the children's city
Kuwait, 15 September, 2012 - KidZania Kuwait, the family entertainment park which promises to bring children a new level of family fun once it opens later this year, is pleased to announce a marketing partnership with The Sultan Center (TSC), Kuwait's leading supermarket and general merchandise retailer. With 60 stores across the Middle East, The Sultan Center will sponsor the Supermarket establishment at KidZania Kuwait and will also operate a Convenience Store within the children's city, which will be operated by leading international retail franchise operator M. H. Alshaya Co.
The Sultan Center's Supermarket establishment will offer its young visitors the opportunity to role-play different jobs such as a cashier, a baker and a deli assistant, as well as receive salaries in kidZos (KidZania's currency) for their services. Children can also choose to be customers and shop for groceries, enabling them to identify and understand supermarket procedures, introduce them to the basics of financial literacy and foster their self-esteem and interaction with other children through team-building exercises.
"The Sultan Center is proud to partner with KidZania Kuwait," said Lisa Al Gharib, Media and Communications Controller at The Sultan Center. "We are excited at the prospect of giving children the chance to experience the many aspects involved in running a supermarket. We look forward to providing Kuwait's next generation with their first working experience in a supermarket retail environment, which will allow them to build a long term bond with The Sultan Center."
"We welcome The Sultan Center to KidZania Kuwait with an establishment that will support the development of teamwork, self-esteem and interpersonal skills that KidZania values as a company", stated Fernando Medroa, Vice President, Leisure & Entertainment, M. H. Alshaya Co. "Our growing number of marketing partnerships, and their unique establishments in KidZania Kuwait, provide an enriching and positive experience for children, all with a fun and interactive environment."
As well as the Supermarket establishment, TSC Express will operate a Convenience Store within the park so that visitors will be able to shop as they normally do whilst experiencing the grocery retailer's unique shopping atmosphere.
About KidZania:
Much more than a children's museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role playing with real life. KidZania creates a kid-centric city experience designed to educate and inspire 4- to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter kid-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a kid perspective - it's all about fun.
KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are eight other locations including, Monterrey, Mexico; Tokyo, Jakarta, Koshien, Lisbon, Dubai, Seoul, and Kuala Lumpur. To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with 13 facilities in development, including a new facility in Mexico City where kids can drive from point-to-point.
KidZania Kuwait is a (7,000 square meter) facility, located in the Phase III extension of The Avenues.
For more information about KidZania and the facility locations, visit www.KidZania.com
About The Sultan Center
Sultan Center Food Products Co. K.S.C. (better known as The Sultan Center or TSC) is an established group of companies based in Kuwait, with operations in Oman, Jordan, Lebanon, Bahrain and U.A.E. With retail as its primary focus, TSC is Kuwait's largest independent retailer and a leading supplier of supermarket items, fresh food, and general merchandise in the Middle East.
With 60 stores across the region, TSC has secured its position as Kuwait's premier retailer and one of the Gulf's leading businesses. It is committed to providing its customers with the best variety, quality and service providing the largest range of quality merchandise from around the world.
Established in 1976, the business is part of Kuwait's heritage and is proud of its Kuwaiti origin.
For any inquiries about The Sultan Center, please contact: Jennie Floresca at jennie@sultan-center.com
© Press Release 2012
