Oman Investment & Finance Co. (Khedmah), one of the leading investments and services company in Oman, has unveiled its new mascot, named “Wafi”. Representing the company’s ethos of digital transformation as well as its simple and swift services, Wafi will cater to Khedmah’s clients’ needs and answer their daily queries. The new mascot reflects Khedmah’s long-standing commitment of providing high-end, anytime, anywhere services to its clients and meeting their day to day requirements.

During the past period, the demand on the company’s services, growing customer base and offered solutions witnessed an increase. This is attributed to the high quality of the services and the variety of products that Khedmah seeks to deliver to its clients. Such factors prompt the company to further innovate on ways to meet customers’ aspirations and keep up with the competition in the market. Aspiring to serve and connect with the community, the company launched Wafi which denotes in its design, OIFC’s technological prowess as well as futuristic vision, and in its identity, fulfilling client’s requirements with perfection.  

Commenting on the launch of the Mascot, Mr. Said Ahmed Safrar, Chef Executive Officer of OIFC said: “We are delighted to reveal Wafi to be Khedmah’s ambassador and a representative for our brand for all segments of community. We strongly believe that the mascot can contribute to the delivery of the company's messages on services and communicate with beneficiaries in a friendly and unique manner that suits the target people. The name Wafi is an Arabic name which is deeply-rooted in Arab culture and being used since ancient times. It demonstrates loyalty, honesty, and wide knowledge, additionally fulfilling the needs of people with perfection. Hence, we decided to give this name to the mascot, as the characteristics are in line with what the mascot represents to the community.”

Khedmah’s platforms witnessed a great expansion and renovation focusing on highest standards. The company also saw a strategic development that is aligned with latest technologies used in the market. As such, it was able to provide many electronic payment channels such as Khedmah app and the company website. Via these channels, customers can utilise all services without visiting the branches

Established in 1979, OIFC is one of the leading Investment and Services Company and specialises in billing, collection & debt factoring for electricity, water and telecom services in the Sultanate of Oman. These services can be availed through the company 65 branches across the Sultanate, kiosks and its digital platforms. The company’s various payment channels allow corporates, citizens and residents to easily pay and check electricity, water and telecommunications bills as well as making payment to the Public Authority for Social Insurance (PASI). Additionally, top-up phone, pre-paid electricity, and other services.


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