Set to open June, Kempinski will have its first hotel in Cairo, Egypt to show case how understated and cool luxury can be, introducing the art of simple things done beautifully.
Kempinski Nile Hotel will be the first boutique hotel in Cairo with a particular vision, offering things that have not been offered in this vibrant city before. Kempinski globally stands for the oldest luxury brand in the hotel industry, and has its roots and history in Europe. Unlike other big hotels that have set up shops in Cairo, Kempinski intends on borrowing from Cairo's rich local flair, blending both cultures to create a unique hotel experience.
Kempinski Nile Hotel will replace an old hotel on the river banks in one of Cairo's most strategic downtown spots to set a new standard of hotelier traditions on the Nile banks. Whilst still holding onto its precious location in the lively heart of Cairo, the hotel was revamped in a record time of 30 months, where the décor and character have been changed, evolving into a more contemporary set-up that captures the essence of style and relaxed elegance. The warm and refined atmosphere combined with the state of the art , will be the masterpiece of the hotel that will create the signature moments for its guests.
The interior design of the 191-room boutique style hotel was done by the world renowned French architect Pierre Yves Rochon where he masterfully created an entity that evokes luxury, whilst resonating with the opulence of Egypt's time-honored culture depicted in his choice of the murals adorning the walls of the Lobby.
Reto Wittwer - CEO & President for Kempinski Hotels commented during his recent trip to Cairo: "Cairo is a city where we have long been interested to establish Kempinski's presence. We are particularly delighted to open in Cairo with such a great property on the banks of the Nile. TMG is a strong partner who shares our vision of strong positioning and market leadership. Together we will redefine authentic European hospitality traditions which Cairo at present longs for. We strongly believe that Kempinski Nile Hotel will be a great addition to Kempinski's Collection of Individuals located in many of the world's most renowned cities and resorts."
The core values of Kempinski are innovative, witty and daring. "We offer a remarkable journey and create new traditions." says the hotel's General Manager Axel Ludwig on how he plans to bring Kempinki's vision to Cairo.
Axel Ludwig, General Manager, Kempinski Nile Hotel added "The prime location of the property, combined with its superlative facilities, give Kempinski a great opportunity to positively establish the brand in Cairo. The Hotel design, location and views offer a great competitive advantage ,positioning Kempinski at the onset of market penetration in the Egyptian capital. Kempinski Nile Hotel is set to offer the key values of City Boutique hotels. The contemporary elegant design combined with the warm charming atmosphere and the tailored service reflect the European luxury and life style blended with the Egyptian culture and authenticity." "It's not overloaded, but it's understated and sleek, functional, beautiful, cozy and charming. The hotel will serve as an oasis of peace, relaxation and art. We want to enrich people's lives and well being, we are not just another status icon for rich people," added Ludwig.
With a philosophy of borrowing from the richest aspects of local culture, 500 different paintings and 250 sculptures have been selected from local artists to be placed throughout the hotel "art is one of the key values of the experiences." Art and exquisite design will have a touch on everything.
The lobby is a chocolate lounge, offering a respite from the city with a little bit of indulgence. "Chocolate makes people happy and there's so much positive energy with it too." Multiple outlets are being planned to offer unique food and beverage experiences whether it's the rooftop or Floor 10, serving contemporary French Cuisine or a more culturally intimate experience in Osmanly: the ottoman restaurant inspired by Egypt's rich history in association with Turkey and the Ottoman Empire.
A hip shisha bar is also on the drawing table to celebrate one of the oldest traditions in Egypt. However next to the traditional Arabic Shisha, Kempinski will offer a collection of Designer Shishas from London, Paris, Moscow and Beirut with selected tobaccos and Oriental chill out Music presented by a DJ in Shishawy. Kempinski will combine Egyptian culture with European Lifestyle kicking it up a few notches with a different style and flair.
"It's about simplicity, attention to details, smooth experience and style. It is about taking care of the individual to enrich his experience and so to add value to his life." Added Ludwig
-Ends-
The Kempinski name is proudly borne by a growing collection of distinguished properties around the world. Europe's oldest luxury hotel group, Kempinski has built its reputation on the belief that exclusivity and individuality are key elements of true luxury. Each year, an increasing number of guests come to appreciate these qualities, as Kempinski adds new hotels and resorts in Europe, the Middle East, Africa and Asia. While this growth reflects the strength and success of the Kempinski brand, the collection will remain a limited one, where exclusivity can be nurtured and individuality can flourish.
Kempinski is a member of the Global Hotel Alliance. Global Hotel Alliance is the world's largest alliance of independent hotel brands. It uses a common technology platform to drive incremental revenues and create cost savings for its members, while offering enhanced recognition and service to customers across all brands. GHA currently comprises of Anantara, First, Kempinski, Leela, Mirvac, Marco Polo, Omni, Pan Pacific, PARKROYAL, Shaza, The Doyle Collection and Tivoli, encompassing nearly 300 upscale and luxury hotels with over 65,000 rooms across 48 different countries.
To book or for further information visit
www.kempinski.com
www.globalhotelalliance.com
www.flyasiana.com
www.staralliance.com
Eman El Yassaky
Public Relations Manager
Kempinski Nile Hotel
Garden City - Cairo
T: 0020 2 279 80000
F: 0020 2 279 57157
Eman.yasaky@kempinski.com
For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: 00971 50 697 5146
h.bakht@mpj-pr.com
© Press Release 2010
