20 May 2005
Announces Strong Focus on Professional AV and System Integration Categories

Dubai - Jumbo Electronics, UAE's favorite consumer electronics, information technology and telecommunication company has unveiled their latest range of Sony Projectors at the Hotel Show 2005, Middle-East's premier showcase event for hotel suppliers which takes place at the Dubai International Exhibition Centre between 22-24 May, 2005.

Mr. Probir Mukherjee, Vice President, Sony Division, Jumbo Electronics, said; "Our emphasis this year will be on the Professional AV & System Integration categories, which hold tremendous growth potential. Jumbo's strong position in the regional market will be further strengthened with the introduction of several new products in such categories at the exhibition this year. We look forward to meeting and interacting with several companies belonging within this rapidly expanding hospitality industry." 

"We have also created a dedicated team of specialists within Jumbo that will focus solely on meeting system and electronics related requirements of the hospitality industry"; Mr. Mukherjee added Visitors will be interested in the New Sony Projectors for both the installation and the portable range. Also on display will be the high resolution XGA wireless projectors VPL CX-85 and VPL CX75 , featuring the ' Air Shot" and ' Off & Go' feature.

Sony's new VPL-CX85 wireless video projector bridges the gap between networked sophistication and first-time-presenter simplicity. Sony's original Air Shot technology greatly improves conventional wireless communication, simplifying wireless presentation without any technical knowledge. With the supplied wireless function kits, data can be instantly transmitted to the projector. Cables are no longer tangled over  the table. Using the Air Shot function, networking also enables easy projection of images by up to five projectors from a single PC source.

Weighing only 3.8kg, the VPL-CX85 is light enough to be a portable projector that can be easily transported between meeting rooms or used as an entry level install unit. The Sony VPL-CX75 is packed with features that will impress in an instant and add impact to presentations by removing the need for cables. High brightness and high resolution ensure superb picture quality in any environment and thanks to Side Shot this projector does not have to be placed directly at the centre of the screen.

Jumbo plans to increase its market share in UAE's flat panel category with an emerging range of Sony Flat Panels later this year.

- Ends - 

About Jumbo Group and Jumbo Electronics LLC
The Jumbo Group, an international industrial and trading conglomerate,  enjoys a presence in over 25 countries with 28 companies covering its multi-facted operations in diverse segments such as consumer electronics, tyres and tubes, breweries, chemicals, industrial machinery and logistics management.

Its flagship company, Jumbo Electronics LLC, is one of the biggest names in the field of Consumer Electronics, Information Technology and Telecommunications in the UAE. One of UAE's first transnational corporations, the Dubai headquarted Jumbo Electronics,  has  a well spread out network of  23 showrooms and 10 service centres that spans the entire UAE.

Partner for Global Brands
Jumbo's retail and distribution network have made it a natural choice for manufacturers who want to tap the growing Middle East market.  One of the largest Sony distributors in the world, the company has an enviable line-up of brands in its portfolio that includes Acer, Brother, Canon, Casio, Citizen, Dometic, Dyson, Epson, Fujitsu Siemens, Genius, Handspring, HP-Compaq, IBM, I-Mate, Logitec, Motorola, Nokia, Orson, Palm, Philips, Rionet, Samsung, Sendo, Siemens, Sony-Ericcson, Supra,  Targus, Teleview, Thuraiya etc.

2004 -  A Milestone of Excellence
From modest beginnings in 1974,  Jumbo's remarkable progress into being a consumer electronics giant has been built with an uncompromising adherence to quality.  Today, in its 30th Anniversary year, Jumbo's five principal  divisions,  Sony Division, IT Division, Telecom Division, Supra Division, Agencies Division work seamlessly with channels such as the Retail Division and Corporate Sales Division, with support from the Jumbo Services Division,  to set new benchmarks in customer service.

For more information, please contact:
Headquarters
Jumbo Electronics Co. Ltd.
Al Gurg Building
Tareq Bin Ziyad Road
P.O. Box 3426, Dubai, UAE
Phone: (9714) 336 7999
Fax: (9714) 334 1798
Website: www.jumbocorp.com

Media Contacts
Elizabeth Sen
Bates PanGulf PR
Tel: 04-295 3456
Fax: 04-2951027
Email: liz@batespangulf.com

Jai Tolani
Bates PanGulf PR
Tel: 04-295 3456
Fax: 04-2951027
Email: jai@batespangulf.com

© Press Release 2005