Fortune favours Jotun Customers
Jotun Paints, one of the world's leading paint manufacturers, has given customers even more reason to buy its paints by offering them a fabulous four month promotion, whereby they can sms their way to a 'fortune of prizes'. Customers who purchase promotional cans of Jotun paints can collect 'Fortune Points', a new incentive by Jotun to reward customers with prizes and the opportunity to win AED 40,000.
The Fortune Points promotion got underway on May 1st 2006 and runs until August 31st 2006 across the Middle East (KSA , UAE , Qatar,Kuwait Syria , Jordan and Oman) and aims to put the fun into buying paint by guaranteeing prizes to Jotun customers who purchased promotional cans of paint.
Jotun Paints has teamed up with leading hypermarket, Lulu, to offer lucky customers gift vouchers ranging from 20 Dhs to 2,100 Dhs in value, depending on the number of Fortune Points Jotun collected. After collecting just 30 points Jotun customers can start claiming their Lulu vouchers.
"We wanted to reward our customers for choosing Jotun Paints with a promotion that injects some fun into the process of buying paint while raising awareness of the Jotun brand to a wide audience," said Ashish Vasudev, Retail Development Manager, Jotun Paints.
How Fortune Points Promotion Works
For every one or five gallon drum of Jotun Paints purchased during the promotion period customers are given a sticker, which when scratched reveals a 10 digit number. To collect their Fortune Points, lucky customers should sms the 10 digit code to a local GSM number displayed on the sticker. Customers will then immediately receive a message from Jotun confirming the number of Fortune Points that have been awarded.
At the end of the promotion period customers can claim their prize by taking their mobile phone to the nearest Jotun Multicolour Centre and producing their Jotun sms message confirming the number of points awarded.
In addition, once Jotun customers reach 50 Fortune Points they are automatically put into a draw to win AED 40,000 worth of shopping vouchers.
To find out more about Fortune Points visit www. Jotun.com
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About Jotun Paints
Jotun - one of the world's leading paint manufacturers established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including the recently opened plant in the Al Quoz region of Dubai, UAE - the biggest worldwide for Jotun and the Middle East.
Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes Decorative, Protective, Marine, Floor and Intumescent coatings, bearing testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.
For more information please contact
Linsey Worgan/Claire Liddell
G2 PR Department
Tel: 04 3310331
Fax: 04 3310553
email: linsey.worgan@g2dubai.com / claire.liddell@g2dubai.com
© Press Release 2006
