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Doha, Qatar: Chevrolet vehicles exclusive dealer in Qatar, Jaidah Automotive, announces the opening of its new showroom in Jaidah Square, Airport Road.
The new showroom breaks a record for being the biggest standalone Chevrolet Showroom in the Middle East with the entire range of Chevrolet's product lineup showcased under one roof. With an impressive space of 3,300 square meters, this center will showcase over 33 Chevrolet vehicles with a unique zoning concept.
The opening ceremony was attended by Jassim Jaidah, Chairman of Jaidah Group, Mohamed Jaidah, Group Executive Director of Jaidah Group, HE Dana Shell Smith, US Ambassador, Markus Leithe, Managing Director of GM Middle East Commercial Operations, Abdallah Madhoun, Chevrolet Middle East Regional Sales & Marketing Manager. The event was also attended by General Motors and Jaidah Automotive representatives.
The new location comes as part of Jaidah Automotive's on-going expansion strategy, providing customers with an array of accessible, fully equipped centers; this being one of the most conveniently accessible locations.
Mohamed Jaidah, Group Executive Director of Jaidah Group, said, "The opening of the largest standalone Chevrolet showroom in the Middle East is a proud moment for Jaidah Automotive and a clear demonstration that our expansion plans are exceeding our ambitious expectations. We believe this new state of the art showroom signifies the start of even greater success for Jaidah Automotive and for Chevrolet in the region, and is a statement of our close and longstanding relationship with GM. The Chevrolet showroom will help secure Jaidah Automotive's position at the forefront of Qatar's automotive industry, and we look forward to continuing to offer the best services to our customers and contributing to Qatar's economic growth."."
Markus Leithe, managing director of GM Middle East Commercial Operations said, "We are very proud to have Jaidah Automotive as our partner in continuing Chevrolet's momentum in Qatar. The new showroom reflects their commitment to deliver a customer shopping experience that matches the character of the Chevrolet brand. Being the region's largest Chevrolet standalone showroom, this investment reflects Jaidah Automotive's dedication to the business and the community that they serve."
The customers will have different zones to browse. Each zone will have a variety of vehicle trims and colors for customers to explore and choose from. That will include the base, full option and accessorized models.
The Adventure Zone, is for the adventurous customer who would like to explore the options of customized pickup trucks, built for desert off -roading and exploring Doha's various desert activities with the powerful Silverado.
The SUV Zone, if for the family-minded customer looking for a spacious SUV, loaded with the latest Chevrolet safety and technology features. These customers can browse through the different Tahoe and Suburban models.
As for the Crossover zone, customers can explore a wide range of models that suit their needs. This zone features the new Chevrolet Trax, Captiva and Travers.
Performance zone customers looking to explore their wild side can choose between the iconic Camaro or the award winning new Corvette.
Passenger zone customers can choose class, comfort and much more from the wide selection of models available like; Spark, Sonic, Aveo, Cruze, Malibu and Impala
The customer-waiting lounge also holds a Children's Play Area where the customer can leave their children while they browse in the showroom
The event held a spectacular array of entertainment acts for the reveal of the showroom. The performances were very well received by the guests; they included a music band, an aerial show, an acrobatic car show, a speed painter, and an electric violin duo.
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About Jaidah Automotive:
Jaidah Group's history stretches back over 100 years, to the late 19th century. As the Group grew in size and influence, so Qatar was modernizing around it. During the 20th century the automobile - once a luxury - became a necessity, and Jaidah Group responded by launching its passenger vehicle division, Jaidah Automotive, over 50 years ago.The bedrock of Jaidah Automotive's product suite comes from its long-standing relationship with the globally-renowned motor manufacturer General Motors (GM). The durability of this relationship sees Jaidah Automotive as the sole distributor of GM's Chevrolet marque in Qatar. The breadth and quality of Chevrolet's product range is a great place to start in bringing motoring excellence to this country.
Today, Jaidah Automotive is the foremost retailer of its type in Qatar. This is a position that has been achieved through a combination of factors: the best products, numerous showrooms, superlative customer service and a dedication to building relationships with suppliers and, crucially, the all-important customers.
Jaidah Automotive maintains four showrooms in Doha ( Jaidah Square, Salwa Road, Jaidah Flyover and Al-Khor) where these superlative vehicles can be viewed and purchased, and it also offers three ACDelco Quick-Service Centers (the highest-rated in the Middle East), coupled with four GM-Certified Quick-Service Centers and the main workshop in the industrial area .
About Chevrolet:
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and pickups a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Sonic, Cruze, Malibu, Impala, Camaro and Corvette; crossovers such as the Captiva and Traverse; and, SUVs and pickups including the Tahoe and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Complete Care. More information can be found atwww.chevroletarabia.com.
For media enquiries please contact:
Mayan Fawaz
Associate Director
t: +974 44173108 - 44173105
f: +974 44311615
m: +974 66960327
e: mayan@forbes-associates.com; www.forbes-associates.com
© Press Release 2016
