Jaguar advanced seven positions in the 2004 J.D. Power and Associates SSI (Sales Satisfaction Index) Study to place at number 1 in the industry ranking.
The SSI Study is based on responses from nearly 40,000 buyers and lessees of new vehicles, and measures the quality of the customer's new vehicle purchase experience.
"The result of the SSI study is very rewarding, both for Jaguar and our dealers," said Mike O'Driscoll, president, Aston Martin Jaguar Land Rover North America. "It is evidence of our commitment to deliver a first-class purchase and ownership experience and reflects the intense focus we all have on delighting our customers".
Andy Gawthorpe, Managing Director of Jaguar Middle East & North Africa commented: "The feedback we receive from our customers in this region is largely reflective of what their US counterparts said in the J.D. Power and Associates study. It is clear that the experience of owning a Jaguar is proving to be a truly satisfying one."
In the 2004 Initial Quality Study, Jaguar moved up to become the highest-ranked European car manufacturer for vehicle quality and dependability, improving its performance by 20% over the previous year.
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Note to editors:
J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates can be accessed through the World Wide Web at www.jdpower.com
ABOUT JAGUAR
From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates three manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motor sport.
Jaguar offers a four-model range of luxury sedans and sports cars packed with fully competitive technology and safety systems wrapped up in stylish bodies.
The X-TYPE premium compact sedan is the company's first all-wheel drive model combining unmistakable Jaguar looks in an affordable, sporting package.
Jaguar's mid-size luxury sedan is the S-TYPE distinguished by styling reminiscent of the original Mark 2 and S-type sedans.
The flagship XJ sedan has been the cornerstone of the marque since 1968 and is the definitive Jaguar. The 2005 XJ is the most technologically advanced car the company has ever built, using aircraft-style aluminum construction for lightness and strength. It is also the longest and most spacious Jaguar, offering a selection of long wheelbase derivatives in the range.
The XK series, including the XK8 and XKR coupes and convertibles are Jaguar's sports cars. They combine high performance with luxurious interiors and grand touring capability.
For additional information on Jaguar, please visit the website www.media.jaguar.com or contact
Leanne Blanckenberg or Ghada El Kari,
Promoseven Weber Shandwick
Tel: +9714-321 0077,
Fax: +9714-321 1711or
e-mail: leanne@promoseven.com, ghada.elkari@promoseven.com
© Press Release 2004
