Jaguar diversifies its flagship portfolio

22 MARCH 2011, Dubai: Jaguar is launching a new edition of its award-winning XJ large premium sedan, powered by its proven 3.0-litre V6 petrol engine. This latest addition broadens the appeal of the XJ, allowing Jaguar to compete in a new segment of 6-cylinder full size luxury sedans.

Said Robin Colgan, Managing Director of Jaguar Land Rover MENA: "It is a point of pride for us that this new derivative has been developed as a response to requests from MENA, China and Russia. The redesigned XJ has already won over 20 international awards and generated rave reviews. It's now time to broaden the XJ offering to suit the specific needs of this market."

This petrol V6 engine has been tried and tested in the class-leading XF sports saloon, and offers a commendable blend of performance and economy. The 3.0-litre engine boasts four valves per cylinder, quad overhead camshafts, variable cam phasing (VCP) technology and variable geometry air intakes.

The new unit will be available on both long and short wheelbase XJs, with the drivetrain reserved for the MENA, China and Russia markets where demand is strongest.

Launched in 2010, the new XJ introduced a bold new design direction for Jaguar and instantly won acclaim around the world. Jaguar is famed for its innovation, particularly in the luxury car sector, and in 2003 pioneered the use of lightweight aluminum construction with the X350 generation XJ. Today's XJ offers a weight saving of up to 150kg over its rivals by developing on the same technology. This has allowed Jaguar to fit its compact, lightweight 3.0-litre petrol V6.

Both car and engine have been extensively reworked for the new application in order to meet Jaguar's high standards of refinement, luxury and driver appeal. An acoustic package for the engine bulkhead attenuates NVH levels, allowing the XJ to transport driver and passengers in hushed refinement.

The XJ is also renowned for its dynamic abilities and the engine and transmission have received specific attention in order to boost driveability and low speed responsiveness. The car's construction not only improves agility and performance but also fuel economy, the XJ achieving 10.9 litres per 100km (25.9mpg) and emits just 272 g/km of CO2.

This new XJ offers all the luxury and refinement expected of Jaguar's flagship and is available in Luxury and Premium Luxury trim levels according to market.

The new XJ is available to order now.

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© Press Release 2011