The Fabulously British casual fashion brand brings its outfits for discerning young ladies and gentlemen to the UAE
Dubai, 6th December 2012 - Jack Wills, the quintessential British clothing brand, makes its debut in the UAE with the opening of its first flagship store at The Dubai Mall. The prestigious 400 m2 store, located on the first floor of region's biggest shopping destination, showcases all Jack Wills women and men's apparel as well as beauty & home accessories products.
Established in 1999, in Salcombe, Devon, UK, Jack Wills reflects English heritage and style. Its design takes its inspiration from British military history, country sporting traditions and the Old England preppy feel; using the finest quality materials and techniques, Jack Wills delivers a distinctive connection between the past and present, epitomising what it is to be young and Fabulously British.
Jack Wills clothing ranges from traditional British heritage formal wear, such as shirts, tweed jackets and blazers, to more contemporary fashion casual clothing: hooded tops, sweatpants, t-shirts and polo shirts. Home-ware goods, like mugs, bed linen, stationary, bags, purses, belts, USB drives and make-up can also be found in-store.
Soon after its first store opening in Salcombe, Jack Wills began expanding into University towns across Britain including Oxford, Cambridge, Manchester and Edinburgh and took on its tag as 'Fabulously British University Outfitters' to reinforce the identity and the values of the brand. The university student-targeted brand has grown to over 60 stores throughout the UK, Ireland, the USA and Hong Kong and Jack Wills is now proud to expand into the Middle East.
The brand's British roots are clearly visible in the design of the new Dubai Mall store which is filled with wood tables and closets, antique-looking couches and a Land Rover - covered in the brand's trademark pink and blue stripes - parked in the middle of the shop. The Jack Wills Dubai store is the second to open in the region following the recent launch of the brand in the Middle East at Grand Avenue in The Avenues mall in Kuwait.
Fans of the Jack Wills Middle East Facebook page will discover more about the brand and its exclusive fun activities that connect with local universities and students including varsity volleyball tournaments on the beach and university tours.
About Jack Wills
Jack Wills launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. Today we continue to be influenced by the best of Britain, from its history and culture to its sporting and country pursuits. We take pride in using the finest quality materials, techniques and design to deliver our distinctive connection between the old and new, epitomising what it is to be young and Fabulously British.
From the iconic British university towns of Oxford and Cambridge to the Ivy League campuses of Harvard and Yale, Jack Wills has been travelling the globe proudly planting the Union Jack at over 60 stores and counting; including UK, Ireland, USA, Hong Kong and Kuwait.
FOR PRESS ENQUIRIES AND IMAGES REQUESTS
Francesca Venturi,
M.H. Alshaya Co., Kuwait
+965 2258-1233
francesca.venturi@alshaya.com
Daniela Gorini
ASDA'A Burson-Marsteller, Dubai UAE
+971 4 4507 600
Daniela.gorini@bm.com
© Press Release 2012
