Audi R8: "Autocar People's Choice - Best Car of the Year"
Audi R8: "Autocar Car of the Year"
Audi R8: "Autocar Exotic Car of the Year"
Audi S6: "Autocar Premium Luxury Car of the Year"
Audi R8: voted "Car of the Show" by wheels magazine's readers & Dubai Motor Show visitors
Audi named "Manufacturer of the Year" by Car Middle East
It has been a truly excellent year for Audi. Not only have sales figures gone up at a rapid rate, the German premium car manufacturer has also been showered with accolades from the industry, the media and the general public claiming no less than six awards! The winning streak of awards started with the "Manufacturer of the Year" award presented by Car Middle East magazine and was followed by the Audi R8 being voted "Car of the Show" at the 9th International Middle East Motor Show with an earthquake vote of more than 10,000 voters.
But the main surprise was yet to come. At the most coveted awards of the region, the Autocar Middle East Awards held at the Jumeirah Beach Hotel, Audi had already collected the "Premium Luxury Car of the Year" trophy for the Audi S6 and was celebrating the category win of the of the 'Peoples Choice' Award "Best Car of the Year" for the Audi R8 as well as the category win of the R8 as "Exotic Car of the Year" when the overall winner the Car of the Year was announced: the Audi R8. After three days of testing the independent judges had determined the R8 as the overall winner with 1086 of 1295 possible points covering the areas of handling, safety, ergonomics and driving pleasure among others.
Bernd Rosenbichler, Head of Marketing at Audi Middle East, commented "Being a German car manufacturer, the truth for us generally lies in numbers - sales numbers and customer satisfaction indices. But to receive such support from the public and the media with the People's Choice Award and the Car of the Year Award is just tremendous! Thank you everyone for your support."
-Ends-
About Audi
Audi is a car manufacturer rich in tradition. The four rings symbolise the fusion of Audi, DKW, Horch and Wanderer in 1932. Today, Audi is one of the three big German automotive manufacturers in the premium segment. AUDI AG employs more than 50,000 people and delivered around 905,100 Audi vehicles to customers in 2006.
As a global developer and manufacturer of high-quality cars and engines, Audi has major production sites in Germany, Hungary, Brazil and China.
The current model range comprises the A3, A3 Sportback, A4 Saloon and Cabriolet, S4 Saloon, and Cabriolet, RS 4 Saloon and Cabriolet, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.
For more information:
Audi Middle East Communication
Karin Haferkorn,
Tel. +971 42045 888,
Fax: +971 4 2045 891
email: karin.haferkorn@audi.avme.ae
Perspective Public Relations
Nick Wheywell,
Tel: +971 4 364 2414,
Mob: +971 50 655 8682,
Fax: +971 4 369 7635
email: nick@perspectivepr-me.com
© Press Release 2007
