Dubai, UAE, 8th July 2007 - Olay has long been renowned by beauty editors as a trusted beauty brand that consistently delivers great products - and now a recent British customer loyalty poll has revealed Olay as the top beauty brand that the public in the United Kingdom would happily endorse*.

The poll, which asked 2000 adults their feelings on 4000 everyday brands, placed Olay in 8th place and as the top beauty brand overall. (In fact Olay was the only Beauty brand in the top 10). The poll also revealed that consumers would happily recommend all of the brands in the top 20 as the best brands providing them with a great experience.

Olay knows that every woman is unique and has for over 57 years been dedicated to offering only the best in skincare through the ever-changing times. The brand invests substantially in research to develop its extensive range of cleansing and toning solutions plus moisturising creams, fluids and washes to suit different skincare needs. From Classic Beauty Fluid through to the ground breaking Regenerist range, and its innovative Whitening collection, the Olay brand continues to provide skincare solutions for women the world over.

The results speak for themselves; women who love the skin they're in can trust Olay to keep their skin looking and feeling fantastic all day, everyday.

For more information about Olay and products please visit an Olay Beauty Consultant at supermarkets and selected pharmacies across the region, or visit www.olayarabia.com. 

*Millward Brown Survey February 2007

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About P&G:
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide.  With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company.  P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs:  Pantene, Olay, Head and Shoulders, Max Factor, Cover Girl, Always,  Sassoon Professional, Wellaflex,  Rejoice, Sebastian Professional, Herbal Essences, Koleston, Clairol Professional, Nice 'n Easy, Venus, Gillette, SK-II, Wella Professionals, and the luxury or prestige fragrance licenses for Dolce & Gabbana, Valentino , Hugo, and Gucci.  Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

For further information, or an interview with an Olay specialist, please contact:
Jacky Freer, MS&L                
jacky.freer@dubai.mslpr.com                       
Fax: +971 4 367 2615

Press Release 2007