One building - endless shapes

The Dynamic Architecture will make its international debut in Dubai before going to 11 other economic capitals in the world

Dubai, April 11, 2007 - The Dubai real estate market, which is moving ahead of times in building designs and architecture, will be home to and international hub for an innovative skyscraper, which will keep changing its shape and generate surplus energy from the wind as well as the sun.

The 'tower in motion' is a revolutionary project based on "Dynamic Architecture", a new concept introduced by Florentine architect David Fisher. The project has generated considerable interest all over the world even before its launch, as a trend-setting architecture.

Details of the unique building design, production of clean energy and the innovative technology that distinguishes this milestone in contemporary architecture were presented to an audience that included local and international media at the Burj Al Arab today. 

The new building will be the first skyscraper "produced" with industrial systems process: in fact, 90% of the building will be constructed as modules in an industrial plant and, then, assembled on the central core, the only part that will be built "on-site" using traditional techniques.

Dubai will be home to this revolutionary architecture in all sense as the pre-fabricated units for the tower will be produced in a facility set up in Jebel Ali. These units will then be shipped to 11 other major cities including Moscow, Milan, New York and Tokyo where similar towers will come up following Dubai.

Each floor of the tower will consist of 12 modules that will arrive at the job site completely finished and with electrical, plumbing as well as air-conditioning systems ready for use. The modules will then be mechanically assembled at the rate of one floor every seven days.

This provides a series of important advantages: first of all, the application of industrial quality control techniques to the finished product, the possibility of customising individual apartments, reduced production times and costs and, last but not least, reducing the risks of accidents and injuries on the job site. In fact, production and installation will require only 90 technicians and workers on the site, as against over 2,000 for a comparable traditional building.

Another innovation that distinguishes the tower of endless shapes is its dynamic use of space, which not only adapts to its surroundings but also to the tenant's needs and, why not, the tenant's caprices. Thanks to a mechanism that allows each floor to rotate autonomously by virtue of voice activated technology, it will be possible to select the view from the window at any moment, deciding how to use the daylight or to let it rotate slowly as viewers enjoy the surroundings. The external shape and profile of the tower can also change constantly, letting a new way to see architecture come to life: non motionless anymore, but dynamic.

But that's not all. The tower is also a "green" building that generates electricity for itself and five other equivalent buildings. The secret is 48 wind turbines mounted horizontally between one floor and the next, and the photovoltaic cells located on the roofs of the individual apartments. Never before has a building been designed to produce so much more energy than it consumes.

When completed, the skyscraper will have 68 floors and will be 313 meters (1,027 feet) high. Built in association with local entrepreneurs, the tower will comprise a 6-star hotel, offices and apartments of various sizes besides five villas on the top floor. Each of the villas will have designated parking on the same floor with vehicles brought up and down in special elevators. The roof of the "Penthouse" villa will also have a swimming pool, a garden and an Arabian majlis.

For a quick return home, the tower will have a retractable heliport, a platform that will extend from the shell of the building at the 64th floor at the moment of landing, thus maintaining the ergonomics of the tower.

Since such features calls for a high level of integration between concept, design, planning, manufacturing of components and construction, many of the world's leading companies and professionals have been contracted for this project. Some of these companies, though globally renowned and trusted in their core area of expertise, are working in a construction-related project, and that too an integrated one, for the first time, since they are aware that this is going to be the future of architecture.

The project's uniqueness, the extra benefits derived in the long-term as well as the level of the technical and technological challenges it offers have attracted premier international consultants and industry leaders like Bosch, LERA, Viega, Kerakoll, Kriston and Bovis Lendlease, Barker Mohandas, IV Industrie, who have joined the 'Dynamic Architecture Club created by Fisher to construct the buildings of the future, rich with intelligent systems.

Some of these club members are already a major presence in Dubai, working as construction managers or contractors for projects such as Dubai Metro and The Burj at the Waterfront. Negotiations are on with other industry majors to join the club and contribute to this epoch-making architecture.

The project has already aroused intense interest among both institutional and private investors. The first apartments could be delivered to buyers in a full ten months earlier than traditional delivery times.

Sales for the skyscraper, the construction of which will involve a total investment of $350 million, will be handled by Gowealthy, leading real estate company in Dubai.

"Dynamic architecture is a total revolution in the 3,000 year history of man building homes. This architecture is unique in that it is so close to daily life, marks the industrialisation of buildings thus impacting hugely on the real estate sector, and generates its own clean energy for the building. The concept was born in the city of Renaissance (Florence) and now it will come to life for the first time in Dubai, the city of future," Fisher said

-Ends- 

For more information please contact:
Lina Anani
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide
In Middle East and North Africa
P O Box 28063
Dubai, UAE
Tel : (971 4) 3344550
Fax : (971 4) 3344556
l.anani@asdaa.com
www.asdaa.com
 
Rotating Tower Press Office
MS&L Italia
Elena Zaco/Andrea Lavezzini
Tel. +39 02 77336392
elena.zaco@mslitalia.com;
andrea.lavezzini@mslitalia.com

© Press Release 2007