Jumbo IT Distribution UAE value added B2B distributor

DUBAI, UAE,25th July 2011 - Iomega, an EMC company (NYSE: EMC) and a leading innovator in digital storage and content management solutions, today announced signing Jumbo Electronics IT Distribution Division as an in-country B2B distributor in Dubai, United Arab Emirates.

 Data protection solutions vendor Iomega, which is a subsidiary of storage giant EMC, has strengthened its Small and Medium Business prescience in UAE, Oman & Bahrain  distribution network, striking a deal with Jumbo Electronics. Iomega reckons that its latest channel move will ensure its B2B products and solutions are readily available to System integrators, Surveillance SMB market, SMB Resellers and VARs in the UAE, Oman & Bahrain.

"We are focusing on the SMB channel, this comes as part of a wider plan along with Iomega investment in the ME region to be in ground to support the SMB market at the same time support the SMB business to business distribution structure, with Jumbo being on board we are fulfilling another part of our B2B formula, Jumbo IT Distribution has been chosen because of its strength and reach to different channel segments, whether it is System integrators, resellers or corporate resellers. We are confident Jumbo will be an important addition to our existing distribution partners in UAE, Oman and Bahrain where there is room for all to grow," explained Cizar Abughazaleh, regional director for the Middle East, Africa and Turkey at Iomega.

Mr. Deepak Khetrapal CEO, Jumbo Electronics Co. Ltd., (LLC) has said that Jumbo's initiatives towards being a strong broad based distributor and our drive to grow our "Value business" in GCC markets has been instrumental in this distribution tie-up with Iomega and we are confident that together with Iomega we will make this relationship fruitful for both companies. This association will assist us in providing world-class network storage products through our strong & loyal partner base across the region.

"Our partnership with IomegaB2B is another step to fuel our strategic approach of having world class brands in our portfolio and offer the best-class-products to our growing Partner community," added Mr Arshad Chishty, Business Head - IT Distribution, Jumbo Electronics.

About Jumbo Electronics and Jumbo IT Distribution Division

Jumbo Electronics Company Ltd. (LLC) was founded in 1974. Jumbo is one of the leading names in the field of Retailing and Distribution of information technology, telecommunications, office automation and entertainment products in the United Arab Emirates and is amongst the first transnational corporations
Jumbo is ISO 9001 certified with established systems and procedures which are constantly tested and improved upon to best serve customer needs.

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About Jumbo IT Distribution
Jumbo IT distribution division represents a number of high-profile brands such as Hewlett Packard, LG and Acer across the UAE, Kuwait, Oman, Bahrain and Qatar region. With its sales and stocking set up in these countries, it distributes its product range through leading Power Retailers, SMB, VAR & SI partners.

About EMC
EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

About Iomega
Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage solutions for small businesses, home offices, consumers and others. The Company has sold more than 425 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products for the home and small business; one of the industry's broadest selections of direct-attached portable and desktop external hard drives; and the ScreenPlay™ family of multimedia drives that makes it easy to move video, pictures and other files from the computer room to the livingroom. To learn about all of Iomega's digital storage products and network storage solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner. 

NOTE: This release contains "forward-looking statements" as defined under the Federal Securities Laws.  Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission.  EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

Copyright© 2011 Iomega Corporation. All rights reserved. Iomega and ScreenPlay are trademarks or registered trademarks of Iomega Corporation in the United States and/or other countries.  EMC is a registered trademark of EMC Corporation.  All other trademarks are the property of their respective holders.

© Press Release 2011